2021

10 Feb 2021  A/B testing in Mapp's Whiteboard is now also possible for push messages. Your can split your audience between different message versions and see which automation workflow drives more conversions.  Key Benefits Use th...

10 Feb 2021  Carry out advanced marketing scenarios based on Abandoned Cart and Wishlist events in Mapp Cloud! Build the relevant audiences in Segmentation Builder, and have your Whiteboards react to changes in their purchasing behavior thanks...

10 Feb 2021  Mapp is now making reporting your data more convenient than ever. With our new rollouts this quarter, you and your colleagues can receive reports when and how you need them, even directly on your SFTP (Secure File Transfer Protoco...

10 Feb 2021  Mapp Cloud offers a new API for prepared messages. In addition to finding and sending, you can now also get (retrieve) prepared messages from Engage via Mapp's API and preview them in your external system. Key Benefits There are...

10 Feb 2021  Mapp Engage has enabled using APIs to manage push messages. If you already use APIs for Email handling, this solution will support more consistency for your business model. You can now create, edit, schedule, send and delete ...

10 Feb 2021  Mobile Push and InApp Events are available as selection criteria in Segmentation Builder. Target specific audiences with your tailored messages based on their interactions with your mobile apps. Key Benefits The Segmentation Bui...

10 Feb 2021 Mapp Engage gives you important information on the performance of your messages in near real-time via the Response Queue. Use this information in external CRM systems for faster reaction to your customers' behavior. Mapp has ...

10 Feb 2021  Mapp's Segmentation Builder allows you to reuse existing selections by importing them to a new selection that you are building. This way, there is no need to create your audiences from scratch every time. Simply add a container to...

10 Feb 2021  Mapp Engage has improved the message creation workflow. You can now create non-HTML fallback content, set message category before sendout and more. Check below for an overview of all Content Management improvements. Key Benefits ...

10 Feb 2021 Starting mid-March and continuing until May 11th, our enriched architecture will make more descriptive Device, Browser, and Platform data available in Intelligence! Mapp Intelligence customers will soon have more granular data availab...

11 May 2021  Mapp's AI can help you forecast the most important metrics, letting you plan what decisions you need to make next! Key Benefits Using your chosen time frames and metrics, you can generate forecasts for how these metric...

11 May 2021  Mapp Engage has new superpowers and they are called Data Feeds! Create Data Feeds to fully automate and speed up your data imports. Engage will transform the data for you thanks to smart data transformation and mapping. Are you re...

11 May 2021  In order to support your stress-free creativity, Mapp Engage now automatically saves the work you've done on emails and templates! Key Benefits Every 10 minutes, your changes will be saved automatically preventing you from losin...

11 May 2021  Set a maximum cap on your selection size and control the cost of your campaigns. Use the new functionality with all channels, including our new Direct Mail Channel! Key Benefits Can be used for Email, SMS, or InApp, and t...

11 May 2021  To improve your customers' experience, we've introduced a new customization feature. You can now create localized versions and other modifications for buttons in push notifications.  Key Benefits Create language settings fo...

11 May 2021 There's a new iOS Software Development Kit available in Mapp Intelligence! It's easy to implement, requires less resources, and ensures better data quality for your analyses! Key Benefits As compared to version 4, version 5 is built...

11 May 2021  Mapp's mobile push SDK now supports React Native: Facebook's mobile application framework. If you use React Native in your business, you can now migrate to Mapp's latest SDK and use the new plugin. Key Benefits Integrating ...

11 May 2021  Mapp Intelligence now provides comparative campaign performance information in your notification feed! Key Benefits You can now have a comparative look at which of your campaigns are doing the best in each of your campaign categ...

11 May 2021  Using Native InApp templates for your messages improves user experience. They adjust to the look and feel of the system on your contact's device (Android or iOS) and are generally more reliable in performance. In Mapp Engage, you ...

11 May 2021  You can assign a message category to an email message upon its creation, which helps you manage the bulk of your email communication more efficiently. Now you can also make use of the message category in the Segmentation Builder a...

11 May 2021   Group Membership Status and Group Membership Since selection categories are now one category, called Group Membership . Segmenting your audiences in Segmentation Builder is now easier and more intuitive. Key Benefits Choo...

11 May 2021  Mapp Intelligence now provides new recommendations for the configuration of RFM and RFE models in your account! Key Benefits The RFE and RFM models are proven scoring systems that can be used for the evaluation of a visitor...

11 May 2021  As mentioned in our previous release, our new updates will make more descriptive Device, Browser, and Platform data available in Mapp Intelligence! Key Benefits We now provide more in-depth information on the devices, browsers...

04 Mar 2021  We're releasing a few small updates to greatly improve your experience using metrics and reports in Mapp Intelligence! Key Benefits Avoid Cutting Off Elements When Exporting a pdf The pdf export now contains an option called...

07 Sep 2021  We've enriched the channel portfolio of Mapp Engage with a brand new Web Push channel! You can now reach existing and potential customers by displaying messages based on their real-time activity on your website. Mapp Engage makes ...

07 Sep 2021  With Mapp's new API (Application Programming Interface), you can not only use the existing analytics functionalities of Mapp Intelligence to build applications, but create your own solutions as well. Key Benefits Utilize Mapp...

07 Sep 2021  Mapp is committed to the continuous improvement and development of our product. We listen to customer feedback and strive to be on top of the latest industry standards. This is why our navigation menu for Mapp Engage is being reim...

07 Sep 2021  You can now easily integrate your Shopware based business with Mapp Engage. This will allow you to more efficiently use and act on the important information your users provide.  Key Benefits There is now a fast and simple w...

07 Sep 2021  Product recommendations are a great way to personalize messages to your contacts. You could send them the latest models of your product or items based on their purchases and browsing history. This can be done either using Mapp Int...

07 Sep 2021  With Mapp Engage, you can now use API calls to trigger marketing automations in the Whiteboard. Use the new Whiteboard Event - Mapp Connect External Event - to build workflows based on custom integrations. Key Benefits Custom ...

07 Sep 2021  Mapp's Smart Notifications is getting a functionality boost! Soon you can receive notifications on newly tracked referrers, campaigns, products, and pages. Key Benefits You can get a notification in Mapp Intelligence or your inb...

07 Sep 2021  You now have the option of adding a target date to your Forecasts! This will let you know if you'll reach your goals on time, or if you'll need to act. Key Benefits You can now add a target to your forecasts in Mapp Intelligence...

01 Feb 2022  Mapp Engage now offers easy integration with your Flutter apps! Key Benefits Users who build and publish their apps with Flutter can now easily integrate Mapp Engage for both iOS and Android. This allows you to set up and send I...

07 Sep 2021  Segmentation Builder and Whiteboards are a core tools inside Mapp Engage and we keep making them more flexible and more powerful for you. This time, we have added the possibility to label your selections and whiteboards - features...

07 Sep 2021  With our new Plugin, it is now easier than ever to integrate Mapp Intelligence and Mapp Acquire tracking into your Shopify Shop!  Key Benefits Now all the most important information for understanding the performance of yo...

07 Sep 2021  You can assign categories to your contact groups in Mapp Engage to make it easier for you to manage and reuse them. Mapp's Segmentation Builder now also allows you to filter your audiences by group category. Key Benefits A rob...

07 Sep 2021  To ensure data quality and increased data security, Mapp Intelligence now provides a Node.js library for server-to-server tracking. Key Benefits Alongside PHP and Java, you can now use Node.js to implement server-to-server track...

07 Sep 2021  Transactional emails in Mapp Engage offer more support for multi-brand businesses. You can now group the information in an transactional email based on the brand, vendor, or delivery policy, and more. This way, your customers will...

07 Sep 2021  You can now archive your selections and whiteboards that you are not using. Reactivate them any time. Key Benefits Unclutter overview pages, and see only those selections and whiteboards that are in use Archived items are n...

16 Dec 2021  The Segmentation Builder has got new documentation and there is one more surprise for you! We have aligned the "selection" vs "segment" naming in the Mapp Engage interface. Visit our  new online documentation for Segmentation...

07 Sep 2021  We’re optimizing your workflow with new options in Report View! Renamed metrics and dimensions also mean it’s even more convenient to interpret the data you’ve collected. Key Benefits You’ll now find the option to edit a repor...

21 Jul 2021  Starting 28 July 2021, you can enjoy enhanced content blocks in Mapp Engage. Update block elements in an email, and have this block updated in all templates and emails that use it. Key Benefits Currently, when you update block c...