Microsites are web pages that you build in Mapp Engage with drag and drop. They use the same frameworks and blocks as your CMS email messages, so your pages match the look of your emails.
You can use a microsite as a general web page, as a subscription form, or as an unsubscribe page. Landing pages that you create with the code editor or the graphical HTML editor are described in Landing Pages.
Microsite Types
You select the type when you create a microsite. You cannot change it afterwards.
General: A standard web page, for example for campaign content.
Subscribe: Contacts use a form on the page to subscribe to a subscription group.
Unsubscribe: Contacts unsubscribe from a subscription group. Each subscription group can have only one unsubscribe microsite.
Before You Start
To build a microsite, you need the following:
A microsite framework. The framework defines the layout of the page.
At least one form block. You drag the block onto the page when you build the microsite.
For subscribe and unsubscribe microsites: a subscription group.
For unsubscribe microsites: the link parameters
uidandgidin the Tracking & Links settings of the group. They give each recipient a unique unsubscribe link.The required permissions. For details, see Microsite Permissions.
Publishing and URL
Each microsite has a path. The path is the unique part of the microsite URL. You use this URL, for example, in your email messages.
A microsite has one of the following statuses: Active, Inactive, Draft, or Scheduled. You can activate a microsite right away or schedule its publication for a later date.