Landing Pages are dedicated web pages created and managed in Mapp Engage. They allow you to extend your messaging campaigns with on-brand, personalized content, without involving external agencies.
You can use Engage Landing Pages to collect data, deliver time-sensitive promotions, or maintain a consistent brand presence across campaigns. Each page is fully customizable in layout, design, and visibility. Like email messages, it can be personalized with recipient-specific content using placeholders and rules.
Landing Pages can be linked from emails, ads, websites, or other media and set up for limited-time or permanent use. You can define redirects when a page expires or is deactivated, ensuring smooth user journeys even after a campaign ends.
Note
You build landing pages with the code editor or the graphical HTML editor. To build pages with drag and drop from your CMS frameworks and blocks, or to create subscribe and unsubscribe pages, use Microsites.
Why use Landing Pages?
Publish targeted content outside of the inbox
Personalize content based on recipient data
Collect customer input via web forms
Run short-term promotions or permanent campaigns
Easily launch new pages without external resources
Key Functions
Create, edit, and manage landing pages in Engage
Use placeholders and personalization rules
Preview and publish with full control
Deactivate pages or set an expiration date
Automatically redirect visitors from deactivated pages
Track visits, conversions, and device data
Export raw tracking data if needed
Use Mapp Intelligence to analyze behavior across channels