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      Export Group Message Statistics
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      Export Group Message Statistics

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      Article summary

      This automated export gives you aggregated, message-based KPIs that clearly show the success of your messages. The CSV file includes statistics for the group messages that you select in the Group Message Statistics window.

      This data is useful if you need to create regular reports about the success of your campaigns. For example, you can download group message KPIs at the end of each month.

      Export Options

      • Export message data for one specific group, or for all groups in a category.

      • You select a relative time period as the reporting period. (For example, download data for all messages sent in the last month.) The export includes messages data for all group messages in this group within this reporting period.

      • You can export data for up to 12,000 messages at a time.

      • You can send the export to a server or to an email address.

      Basic Settings​

      ​Name​

      This input field defines the name of the automation. The name is used to identify the automation in the system. It appears on the ​Time-based Automations Overview​ window. The maximum length is 100 characters.

      ​Description​

      This input field defines a description of the automation. The description makes it easier to identify the automation in the system.

      ​Job​

      This input field defines the job. For a list of all available jobs, see All Available Time-Based Jobs​.

      Define Job​

      This area defines the specific parameters of the job.

      Field

      Setting

      Groups

      You can export the group message statistics for one or more specific groups, or for all groups in a category.

      Use the buttons to add or remove groups to the export.

      Address

      You can send the export to a server or to an email address.

      • Server: A connection can be established to a server address over FTP (FTP, PFTP (passive FTP), AFTP (active FTP), SFTP, FTPS), SCP, HTTP (HTTP, HTTPS) and SOAP. This address has the following format: ​protocol://user:password@host.port/url-path​.
        Example: ​ftp://joesample:1password@ftp.mapp.com/import​
        The server account credentials can be encrypted with ​Transfer Security​ records. The user name, password or complete user account are specified with placeholders for Transfer Security records. For more information, see Credentials Options​.

      • System User: Sends the export via email to a Mapp Engage system user.

      Export Period

      You select a relative time period as the reporting period. The maximum period is six months.

      Example

      Download data for all messages sent in the last three months. The export includes messages data for all group messages in this group within this reporting period.

      Format

      The format of the export is a CSV file.

      Separator

      Defines the separator used in the CSV file. The default value is a semicolon ;

      Quote Character

      Defines the quote character. The default is a double-quote.

      Line Separator

      Defines whether the line separator is Windows or Unix. The default is Windows.

      Encoding

      Defines the encoding of the file. The default is UTF-8.

      Exported Information: Group Message Statistics​

      For definitions of each KPI, see   ​KPIs - Group Messages​.

      Message ID

      Bounced

      Confirmed Openers

      External Message ID

      Accepted

      Confirmed Opens

      Sendout Name

      Bounce Rate

      Platform (desktop, mobile, or tablet)

      Channel Type

      Hard Bounces

      Clickers

      Message Category

      Unsubscribes

      Total Clicks

      Group Name

      Spam Complains

      Forwarders

      Group Size

      Invalid Domain

      Total Forwards

      Channel

      Open Rate

      Conversions (Unique)

      Skipped (Total)

      CTR

      Conversion Rate

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