The Mapp Fashion plugin extends Mapp Intelligence tracking to support fashion-specific use cases, including recommendation tracking and content retrieval.
It enables a unified tracking setup by integrating Mapp Fashion into an existing Mapp Intelligence implementation, without requiring a separate tracking pixel.
Use this plugin to:
track user interactions with Mapp Fashion recommendations (for example, clicks, carousel navigation, pagination)
retrieve fashion-specific recommendation content such as outfits and similar items
link recommendation interactions to customer journeys and conversions in Mapp Intelligence
Detailed setup instructions and implementation guides are available in the Mapp Fashion documentation.