Mapp Cloud: Abandoned Browse Campaigns with Mapp Intelligence

7 November 2024: Mapp is excited to announce new Mapp Engage and Mapp Intelligence capabilities designed to enhance customer journeys. This update enables you to capture abandoned browsing behaviors and respond in real time with targeted campaigns through Mapp Engage Whiteboards.

Key Benefits

• Real-Time User Profile Updates: Instantly update user profiles (custom user attributes) in Mapp Engage based on real-time browsing behaviors captured by the Intelligence Pixel, supporting timely, relevant engagement for abandoned browse campaigns.

• Trigger Whiteboard Campaigns: Use custom tracking events to trigger targeted campaigns through Mapp Engage Whiteboards. Tailored messaging allows you to respond directly to specific user actions, such as abandoned browsing.

• Two ways to implement: Set it up with or without Marketing Automation.

How does it work?

Set up Abandoned Browse Campaigns

Without Marketing Automation

1. Configure the pixel to capture real-time data on user behavior and enable targeted messaging.

2. Set up a Whiteboard campaign with email sendout.

For detailed implementation guidelines, see Abandoned Browse Implementation with the Intelligence Pixel.

With Marketing Automation

1. Set up Marketing Automation:

   1. Create an Audience Stream to capture and respond to browsing behaviors.

   2. Define Custom Tracking Events to trigger campaigns for abandoned browse scenarios in Mapp Engage Whiteboards.

2. Set up a Whiteboard campaign with email sendout.

For detailed implementation guidelines, see Abandoned Browse Implementation with Marketing Automation.

Update Custom Attributes in Engage by using Intelligence

1. Create the necessary custom attributes in Engage.

2. Use the wtSmart.engage.data.set() Pixel function in to define user attributes.

3. After setting the attributes, use wtSmart.track() to send an update request.

For detailed implementation guidelines, see Update Custom User Attributes in Engage Using the Intelligence Pixel

Availability

This feature went live on November 7th, 2024. The new functionality is only available to those who use our Smart Pixel and update to the latest version.