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      Mapp Connect: Enhanced User Identifier Support
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      Mapp Connect: Enhanced User Identifier Support

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      Article summary

      25 November 2024: Mapp Connect has expanded its capabilities by supporting additional user identifiers for its API, improving user data management across different integrations.

      Key Benefits

      • Additional Identifiers: Beyond email, Mapp Connect now supports userID and mobileNumber as unique identifiers across all user-related event types and subtypes, giving you greater flexibility in managing diverse datasets. The non-unique identifier, externalID, enables user tracking across external systems, enhancing integration possibilities.

      • Enhanced Event Processing: Improved logic for identifying users through a prioritized hierarchy: userID is prioritized, followed by email, then mobileNumber and finally externalID.

      • Bulk Updates: When using non-unique identifiers like externalID or custom attributes, updates apply to all users sharing that identifier, streamlining group management for campaigns and automated actions.

      The feature also unlocked a new possibility to leverage custom attributes for user matching, which enables flexible targeting and user management.

      How does it work?

      Processing Hierarchy

      Mapp Connect processes user events by following a prioritized identifier hierarchy:

      1. Matching Process:
        When the system registers an event, it follows this sequence to find a matching user:

        • userID: The system first checks for a match using the userID.

        • Email: If no userID match is found, it searches by email.

        • Mobile Number: If no email match is found, it searches by mobileNumber.

        • External ID: If no mobileNumber match is found, it checks for the externalID.

        If the use case requires applying custom attributes, the system will prioritize matching with the specified attribute. Note that if no match is found, no fallback using unique identifiers will be applied.

      2. Profile Creation or Update: If no matching identifier exists, a new profile is created. Otherwise, the existing profile is updated with any new data from the event, like an added mobile number.

      3. Non-Unique Identifiers: For events involving a non-unique identifier, updates apply to all users sharing the identifier, simplifying group actions like bulk unsubscriptions.

      To use this solution, please create a new integration. It is not available in existing integrations created before this feature went live.

      Also refer to our general Mapp Connect online help documentation where applicable.

      For use cases and further details, visit User Identifiers in Mapp Connect.

      Availability

      This feature went live on November 25th, 2024, and is available by default to all Mapp Connect users.

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