Product statuses give you a detailed understanding of what your customers do with products and are an essential source for optimization.
Below is a table containing further information on the metrics mentioned in the video.
Metric | Used for | Action |
|---|
Product in list CTR | Optimization of the product overview pages | Product Description
Enhance product descriptions to highlight key features and benefits. Product Images
Ensure that product images are high-resolution, visually appealing, and accurately represent the product. CTA Elements
Include phrases like "Explore More" or "Discover Now" – they can encourage engagement.
|
Product Conversion Rate % | Optimization of the product detail pages | |
Products Not Purchased %
| Reducing abandoned baskets. | Retargeting
Can we launch retargeting campaigns? Pricing
How do our prices compare to competitors? Deep-Dive Analysis
Do users who abandon this product buy a similar product instead?
|
Abandoned Cart Rate % | Reducing abandoned baskets in a more precise way. Has to be set up as a custom formula. Find more information in the training chapter. |
Abandoned Wishlist Rate % | Optimizing the wishlist. Has to be set up as a custom formula. Find more information in the training chapter. |
Checkout Rate % | Optimizing the checkout process.
Has to be set up as a custom formula. Find more information in the training chapter. | Streamline the checkout process
Can we launch retargeting campaigns? Offer additional payment methods
Are our customers missing alternative options for payment? Implement trust signals
Is there a way to enhance the overall shopping experience?
|