Contents x
      Optimizing revenue through product status analysis
      • 1 Minute to read
      • Print
      • Dark
        Light
      Contents

      Optimizing revenue through product status analysis

      • 1 Minute to read
      • Print
      • Dark
        Light
      Article summary

      Product statuses give you a detailed understanding of what your customers do with products and are an essential source for optimization.

      Below is a table containing further information on the metrics mentioned in the video.

      Metric

      Used for

      Action

      Product in list CTR

      Optimization of the product overview pages

      • Product Description
        Enhance product descriptions to highlight key features and benefits.

      • Product Images
        Ensure that product images are high-resolution, visually appealing, and accurately represent the product.

      • CTA Elements
        Include phrases like "Explore More" or "Discover Now" – they can encourage engagement.

      Product Conversion Rate %

      Optimization of the product detail pages

      • Content
        Is the product description accurate? Can we improve the product image?

      • Promotions
        Can we offer vouchers or discounts on this product?

      Products Not Purchased %


      Reducing abandoned baskets.

      • Retargeting
        Can we launch retargeting campaigns?

      • Pricing
        How do our prices compare to competitors?

      • Deep-Dive Analysis
        Do users who abandon this product buy a similar product instead?

      Abandoned Cart Rate %

      Reducing abandoned baskets in a more precise way.

      Has to be set up as a custom formula. Find more information in the training chapter.

      Abandoned Wishlist Rate %

      Optimizing the wishlist.

      Has to be set up as a custom formula. Find more information in the training chapter.

      Checkout Rate %

      Optimizing the checkout process.
      Has to be set up as a custom formula. Find more information in the training chapter.

      • Streamline the checkout process
        Can we launch retargeting campaigns?

      • Offer additional payment methods
        Are our customers missing alternative options for payment?

      • Implement trust signals
        Is there a way to enhance the overall shopping experience?

      Was this article helpful?
      Related articles
      What's Next