Statistics

Introduction

Statistics in Mapp Engage help you evaluate message outcomes and audience development. They provide a consistent way to assess whether messages were delivered successfully, how recipients engaged, and whether campaigns achieved the results you expect.

What statistics are used for

You can use statistics to:

• Review delivery outcomes and identify deliverability signals such as bounces and spam complaints

• Measure recipient engagement through opens and clicks

• Compare performance across messages and time ranges

• Evaluate audience development over time

• Assess whether messaging supports defined conversion goals

Types of statistics

Message statistics

Message statistics summarize delivery and recipient activity for Email, SMS, and Mobile Push messages. Available metrics depend on the channel. Group messages and single messages are shown separately due to differences in sendout behavior.

Contact statistics

Contact statistics show how the number of contacts and group membership change over time. This helps you understand audience growth and list composition.

Source statistics

Source statistics show where contacts originate and how sources contribute to list development over time.

Related topics

• For conceptual guidance on reporting, exports, tracking, and message types, see Statistics Basics.

• For details on how delivery results affect metrics, see Email Delivery Metrics Explained.