Goal
Deliver a message only to the specific subset of contacts in a group who match your chosen segment criteria.
Background Information
Segments let you narrow a sendout group to a defined audience, such as contacts with certain behaviors or profile attributes. You can apply one segment per sendout, but the segment itself can contain as many criteria as needed.
When a segment is calculated, Mapp Engage shows the number of contacts who currently match the criteria. During sendout, the final number of messages may be lower because addresses with known delivery issues are skipped. For more information, see Skipped Messages (tab).
A sendout group is always required. The segment filters the group but does not replace it.
Procedure
Create a message.
In the Compose Message wizard, open the Prepare Sendout step.
Select the sendout group.
In the Segment area, choose the segment you want to apply.
Only one segment can be applied per sendout.
Continue with message sendout.
Mapp Engage sends the message only to group members who match all criteria in the selected segment.