If you’re already using Google Analytics for campaign tracking, you can continue leveraging your existing URL parameters with Mapp Intelligence. This guide helps you understand the key differences between the two platforms and outlines how to seamlessly integrate your current setup.
1 Key Difference: Single vs. Multiple URL Parameters
Mapp Intelligence uses a single URL parameter (wt_mc) to consolidate campaign information, which simplifies tracking:
Mapp Format Example: www.mapp.com?wt_mc=newsletter.email.summer_sale
Google Analytics typically requires multiple parameters to track different aspects of a campaign:
Google Format Example: www.mapp.com?utm_source=newsletter&utm_medium=email&utm_campaign=summer_sale
2 How to Continue Using Google URL Parameters with Mapp
Step 1: Leverage the URL Campaign Mapper Plugin
The URL Campaign Mapper plugin in Mapp Intelligence allows you to keep your existing Google setup by converting multiple URL parameters into a single Mapp-compatible parameter.
The plugin automatically maps Google’s multiple parameters (e.g., utm_source, utm_medium, utm_campaign) into a unified media code (wt_mc) for Mapp.
Example Conversion:
www.mapp.com?utm_source=newsletter&utm_medium=email&utm_campaign=summer_sale
→
www.mapp.com?wt_mc=newsletter.email.summer_sale
Step 2: Update Tracking Links Gradually
You can begin by gradually transitioning some campaigns to the Mapp format, allowing you to familiarize yourself with the new approach without a complete overhaul.
3 Benefits of This Approach
Ease of Transition: Avoids the need for a complete setup change.
Simplicity in Tracking: Consolidates multiple parameters into a single media code, reducing complexity.
Seamless Integration: Enables a smooth transition while maintaining the current campaign structure.
4 Additional Resources
For more information on configuring campaign tracking, setting up Mapp Intelligence, and using other tracking tools, refer to the following articles: