Overview
The Wishlist Event is triggered when a contact performs one of the following actions:
Adds products to their wishlist.
Removes previously added products from their wishlist.
This event can be used as a start event in workflows.
If the event is not used as a start event, a negative path is available. When used with the Multiple Event filter, this path applies to the entire event sequence rather than individual paths.
Prerequisites
To use this event, Wishlist and/or Abandoned Cart Tracking must be set up. For more details, refer to:
Alternatively, data can be imported into related data in Mapp Engage via API. For more details, refer to:
Configuration
1 Event Triggers
You can configure the event to react to specific triggers:
Product added: Triggered when a product is added to the Wishlist eCommerce table.
Any product deleted: Triggered when any product is removed from the Wishlist eCommerce table.
Last product deleted: Triggered when the last product linked to a particular contact is removed from the Wishlist eCommerce table. This option is particularly useful when set as a Whiteboard goal to stop the Whiteboard job once all items in the wishlist are deleted.
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2 Whiteboard Audience
See Whiteboard Audience.
3 Wishlist Criteria
You can define specific event conditions:
Any wishlist product
Specific wishlist product:
Any of the following: Specify product details (e.g., product SKU).
All of the following: Define multiple product details for filtering (e.g., product SKU).
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