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      Abandoned Browse Table Event
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      Abandoned Browse Table Event

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      Article summary

      Overview

      The Abandoned Browse Table Event is triggered when a product is added to or removed from the Abandoned Browse eCommerce table after a contact views it on your website or app but does not interact with it.

      Data Retention

      Please note that entries in the Abandoned Browse eCommerce table will only be kept 30 days, after which it is deleted.

      This event can be used as a start event in workflows.

      If the event is not used as a start event, a negative path is available. When used with the Multiple Event filter, this path applies to the entire event sequence rather than individual paths.

      Prerequisites

      Account Setup

      • Ensure that Mapp Engage and Mapp Intelligence accounts are connected.
      • Enable user matching between Mapp Intelligence and Engage (refer to Mapp Cloud User Matching).
      • Confirm that account settings are compatible with IPv6 and that tracking domains support it if applicable.

      Tracking Pixel Configuration

      • Configure the tracking pixel (see Smart Pixel Setup & Configuration).
      • Integrate tracking for your website's customer behaviors (e.g., browse abandonment) using unique, consistent event names.

      Mapp Engage

      • You can use either Product Catalog or Related Data to store product information. Ensure the eCommerce table Abandoned Browse and the Product Catalog / Related Data use the same product identifiers. In Mapp Engage, this identifier is represented by the productSKU column. In Mapp Intelligence, it is the ba parameter (productName).

      Configuration

      1 Event Triggers

      You can configure the event to react to specific triggers:

      • Product added to Abandoned Browse Table: Triggered when a product is added to the Abandoned Browse eCommerce table.

      • Product removed from Abandoned Browse Table: Triggered when any product is removed from the Abandoned Browse eCommerce table.

      2 Whiteboard Audience

      See Whiteboard Audience.

      3 Event Definition

      You can define specific event conditions:

      • Any abandoned browse product

      • Specific abandoned browse product:

        • Any of the following: Specify product details (e.g., product SKU).

        • All of the following: Define multiple product details for filtering (e.g., product SKU).

      Example:

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