Duration (Seconds)
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    Duration (Seconds)

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    Article summary

    Shows how long an access lasted in seconds (in sum). The value is cumulated for all users; therefore, it does not show an average value.

    This metric is usually not used directly in an analysis but for calculating custom formulas.

    The page duration of the last page of a visit (the exit page) cannot be determined. 30 seconds is used as a default value for the exit page. If you want this value adapted, please contact Mapp Intelligence Consulting.
    If a link is clicked on the exit page, the time until the click is also considered.


    Example for durations on exit pages with and without click:

    The page duration for the page "product view" is 1:30 mins, because after one minute, the link "Add to Cart" was clicked and afterward within the visit no page was viewed (standard duration avg = 30 sec).

    On the page "cart", the page duration is 30 seconds, because on this exit page no link was clicked.

    Overview on Durations in Mapp Intelligence

    A user views 4 pages:

    • Days Analysis (Visitors > Traffic)
      For the corresponding day, the following data is shown:
       

    • Pages Analysis (Navigation > Pages > Pages)
      The pages analysis yields the following results:
       

      Duration (Seconds) = Sum of all durations on a page
      Page Duration Avg = Duration (Seconds) / Page Impressions
      Visit Duration Avg = Duration (Seconds) / Visits

    Further information

    Training document Basic Metrics


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