eCommerce

General Information

In this section, you can search for single rows of Product Catalog data, orders, transactions, Wishlist, and Abandoned Cart, create triggers, and perform manual imports.

Navigation Path

Administration > eCommerce > Product Catalog / Triggers / System Transactions / Wishlist / Abandoned Cart / Abandoned Browse / Recommended Products

eCommerce Overview

Product Catalog

Product Catalog is a comprehensive list of products that includes associated data such as product SKU (Stock Keeping Unit), name, price, and other relevant attributes. This catalog is essential for various marketing and eCommerce activities within the Mapp platform.

In this tab, you can:

• manually import data

• search data by product SKU

For more information, see Product Catalog.

Triggers

Here, you can define product catalog change triggers for products added to the Wishlist or Abandoned Cart.

In this tab, you can:

• create, edit, and filter triggers

For more information, see Triggers.

eCommerce Tables

eCommerce tables in Mapp Engage are pre-defined Related Data Tables designed to store and manage eCommerce-related user interactions. These tables include System Transactions, Wishlist, Abandoned Cart, Abandoned Browse, and Recommended Products, enabling businesses to track purchase history, user interests, and browsing behavior.

System Transactions

System Transactions are stored in the system as a predefined Related Data Set. The saved data allows you to create advanced user segments and automations based on their purchase history.

In this tab, you can:

• manually import data

• search data by Key Prefix

• set default currency for your transactions

• add a new column to your transactional related data set

For more information, see System Transactions.

Wishlist, Abandoned Cart, and Abandoned Browse

Wishlist and Abandoned Cart both require data from the Product Catalog.

In these respective tabs, you can:

• manually import data

• search data by Key Prefix

• search users by UserPK (User Primary Key, related to Contact ID)

Abandoned Browse Data Retention Limit

Abandoned Browse data will only be kept 30 days, after which it is deleted. This does not apply to Wishlist or Abandoned Cart data.

For more information, see Wishlist, Abandoned Cart, and Abandoned Browse.

Recommended Product

Recommended products allow you to personalize messages with products based on their purchase and browsing history. This can be done either using Mapp Intelligence as a source or with pre-calculated recommendations from Engage.

In this tab, you can:

• manually import data

• search data by Key Prefix

• delete all data

For more information, see Recommended Product.