Abandoned Browse

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Overview

Abandoned Browse is a predefined eCommerce table that records products a contact has viewed on a website or app without further interaction. This data helps identify early purchase interest and supports targeted follow-up through segmentation, personalization, and automation.

Common Use Cases

  • Identifying contacts who have viewed products but did not continue to add them to the cart or complete a purchase

  • Segmenting contacts based on recent product browsing activity

  • Triggering follow-up campaigns that address early purchase interest

  • Personalizing messages with recently viewed products to encourage return visits

  • Supporting short-term re-engagement scenarios using time-limited browse data

Prerequisites

Account Setup

  • Ensure that Mapp Engage and Mapp Intelligence accounts are connected.
  • Enable user matching between Mapp Intelligence and Engage (refer to Mapp Cloud User Matching).
  • Confirm that account settings are compatible with IPv6 and that tracking domains support it if applicable.

Tracking Pixel Configuration

  • Configure the tracking pixel (see Smart Pixel Setup & Configuration).
  • Integrate tracking for your website's customer behaviors (e.g., browse abandonment) using unique, consistent event names.

Mapp Engage

  • You can use either Product Catalog or Related Data to store product information. Ensure the eCommerce table Abandoned Browse and the Product Catalog / Related Data use the same product identifiers. In Mapp Engage, this identifier is represented by the productSKU column. In Mapp Intelligence, it is the ba parameter (productName).

Navigation path

Administration > eCommerce > Abandoned Browse

Behavior and Data Handling

  • Predefined eCommerce table: Stores products a contact has viewed without further interaction, such as adding to cart or purchasing.

  • Browse activity recording: Product views captured via the Mapp Intelligence Pixel are written to the Abandoned Browse table and made available for further use.

  • Usage across features: Recorded browse data can be used for:

    • Abandoned Browse campaigns in Whiteboard

    • Contact segmentation in the Segmentation Builder

    • Email personalization for targeted messaging

  • Product identification logic: Products are matched across systems using a shared identifier:

    • In Mapp Engage, the identifier is stored in the productSKU column.

    • In Mapp Intelligence, the same identifier is passed using the ba parameter, which represents the product name.

  • Supported product data sources: Product information can be resolved from either Product Catalog or Related Data, as long as the same product identifiers are used.

  • Data lifecycle: Entries in the Abandoned Browse eCommerce table are retained for 30 days and then automatically deleted.

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