Abandoned Browse

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General Information

Abandoned Browse is a predefined eCommerce table that records products a contact has viewed but not interacted with on your website or app.

This feature uses the Mapp Intelligence Pixel to track user behaviors, including product views and cart interactions, making this data available for dynamic segmentation.

You can leverage Abandoned Browse data for:

Abandoned Browse campaigns in Whiteboard
Contact segmentation using the Segmentation Builder
Email personalization for targeted messaging

Prerequisites

Account Setup

Ensure that Mapp Engage and Mapp Intelligence accounts are connected.
Enable user matching between Mapp Intelligence and Engage (refer to Mapp Cloud User Matching).
Confirm that account settings are compatible with IPv6 and that tracking domains support it if applicable.

Tracking Pixel Configuration

Configure the tracking pixel (see Smart Pixel Setup & Configuration).
Integrate tracking for your website's customer behaviors (e.g., browse abandonment) using unique, consistent event names.

Mapp Engage

You can use either Product Catalog or Related Data to store product information. Ensure the eCommerce table Abandoned Browse and the Product Catalog / Related Data use the same product identifiers. In Mapp Engage, this identifier is represented by the productSKU column. In Mapp Intelligence, it is the ba parameter (productName).

Navigation path

Administration > eCommerce > Abandoned Browse

What can I do in this window?

manually import data
Search data by Key Prefix
search users by UserPK (User Primary Key, related to Contact ID)