Edit and Copy Whiteboards

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Goal

Update an existing Whiteboard or create a copy for a new journey while avoiding message conflicts and preserving data clarity.


Background Information

Whiteboards are used to design automated customer journeys. Over time, you may need to improve a journey’s performance or reuse a setup for a different audience.

There are two main approaches:

  • Edit a Whiteboard by creating a new version

  • Copy a Whiteboard to reuse its structure without affecting the original

Each option supports different use cases.


Procedures

1 Edit an Existing Whiteboard

Use this option to optimize a journey while allowing existing contacts to complete their flow.

Example: improve your birthday campaign without disrupting ongoing sends.

  1. Click Edit on the Whiteboard you want to update. This creates a draft version.

  2. Make the necessary changes.

  3. Click Publish to activate the new version.

Notes:

  • The previous version is phased out: it no longer accepts new contacts, but existing contacts continue their path.

  • Each version has its own statistics, allowing you to compare performance over time.


2 Copy a Whiteboard

Use this option when you want to reuse the structure for a different audience or campaign.

Example: You want to replicate your seasonal campaign for another customer segment.

  1. Go to Automations > Whiteboards

  2. Click the Copy icon next to the Whiteboard you want to copy.

Notes:

  • The new Whiteboard has the same structure but no statistics.

  • This ensures a clean start with no data carried over from the original.