Goals

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When using website goals, all central goals are quickly available for analyzing and filtering.

Furthermore, the calculation of the customer journey is based on website goals. Thus, you can analyze for each website goal, which campaigns participated in the goal achievement.

Goals can be sent as page or event requests.

Learn more about how to define goals in Mapp Q3 here.

Further information about the analysis and use of website goals in Mapp Intelligence can be found in the training chapter Analysis of Goal Achievement.

Parameter Constants

E-commerce parameters need to be specified when creating the MIEcommerceParameters() object.

Parameter

Description

Where to Configure (Mapp Q3 > Configuration > ...)

Where to Analyze

customParameters

Ensure that the e-commerce parameter is configured as a "goal" in Mapp Q3!

Goal > New Goal


(Please ensure you created the respective e-commerce parameter before)

Marketing > Website Goals

Methods for Goals

Goals can be sent via both, a page request or an event request.

Example iOS

  1. Define all event information you want to track:

    let ecommerceParameters: MIEcommerceParameters = MIEcommerceParameters(customParameters: [1 : "goal value 1"])
let pageEvent = MIPageViewEvent(name: "page name")
pageEvent.ecommerceParameters = ecommerceParameters

  2. Call the trackPage method

    MappIntelligence.shared()?.trackPage(pageEvent)

Full Code Example

func trackGoal() {
   let ecommerceParameters: MIEcommerceParameters =
        MIEcommerceParameters(customParameters: [1 : "goal value 1"])
         
    let pageEvent = MIPageViewEvent(name: "page name")
    pageEvent.ecommerceParameters = ecommerceParameters
         
    MappIntelligence.shared()?.trackPage(pageEvent)
}

  1. Define all event information you want to track:

    MIEcommerceParameters* ecommerceParameters = [[MIEcommerceParameters alloc] initWithCustomParameters:[@{@1: @"goal value 1"} copy]];
MIPageViewEvent* pageEvent = [[MIPageViewEvent alloc] initWithName:@"page name"];
[pageEvent setEcommerceParameters:ecommerceParameters];

  2. Call the trackPage method

    [[MappIntelligence shared] trackPage:pageEvent];

Full Code Example

-(void) testAppGoal {
    MIEcommerceParameters* ecommerceParameters = [[MIEcommerceParameters alloc] initWithCustomParameters:[@{@1: @"goal value 1"} copy]];
     
    MIPageViewEvent* pageEvent = [[MIPageViewEvent alloc] initWithName:@"page name"];
    [pageEvent setEcommerceParameters:ecommerceParameters];
     
    [[MappIntelligence shared] trackPage:pageEvent];
}