Mapp AI Assistant: Use Engagement-based Metrics for Segment Detection

30 October 2024: We are excited to announce a new update to our segment detection feature. This update enables businesses to use engagement-based metrics to identify high-performing segments specially tailored for content-driven websites.

Key Benefits

• Additional Metrics Set: Now includes average session duration and page impressions per visit as performance indicators.

• Content-Focused Analysis: Ideal for publishers and content-heavy platforms without traditional eCommerce conversions.

• Customizable Insights: Easily choose the metrics that matter most to your business via a simple drop-down.

• Improved Targeting: Leverage dimensions compatible with advertising platforms to attract similar high-engagement users.

How Does It Work?

To use this new feature, simply navigate to the feed under Smart Notifications, activate the segment detection, and select the engagement-based metrics option (Page Impressions per Visit and Average Time on Site). The system will automatically detect and notify you of high-performing segments based on these engagement factors.

Only the analysis dimensions that do not directly imply engagement will be supported. To learn more about dimensions, see the online documentation.

Availability

This feature was released on October 30th, 2024. The feature is part of the Mapp AI Assistant, so activation requires the AI module to be turned on for your account.