Order Tracking

Order tracking measures the orders placed in your online shop and the revenue they generate.

It allows, for example, the following analyses:

• How many orders were made?

• Which payment methods were used?

• Which orders were returned?

Orders

The dimension "Order ID" is the base for all order-related analyses.

• For each order ID, further information can be tracked via parameters.

Details

As soon as the order value is submitted, an order is tracked.

Recommendation

Submit the order value net and without possible shipment costs. This allows, for example, a better comparison with campaign costs.

Good to know

• Specifying the order ID is optional. It increases the accuracy of order measurement, since calling up the order confirmation page more than once with a known order ID is not counted multiple times. It also makes comparisons with other tools easier.

• Mapp Intelligence generates an order ID if none is submitted.

Analysis

Available separately in the navigation section E-Commerce > Orders.

E-Commerce parameters (order ID relation)

E-commerce parameters are used to track additional information on orders.

Examples:

• Shipment costs

• Gross order value

• Discount value

• Discount code

• Payment method

• Cancellations (via import)

• Returns (via import)

Good to know

E-commerce parameters have a relation to the order ID if the amount of parameter values is set to Single Value in the configuration.

Analysis

Available in E-Commerce > E-Commerce Parameters (for the data type Text). For worked examples of this analysis, see E-Commerce Analyses.

Setup & best practices

• How to set up custom parameters

• Import return data to analyze shopping behavior in detail