This section covers what goes into a message: reusable content elements and personalization based on contact data. These topics apply to messages in all channels.
For creating a message in a specific channel, see Channels. For sending messages, see Sending & Automation.
What you'll find in this section
Content: Reusable content elements, coupons and barcodes, landing pages, microsites, and Mapp Engage Variables.
Personalization: Insert contact data into messages and show content based on conditions.