Placement
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Placement
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Article summary
Marketing Automation provides various placement types tailored for specific use cases and content delivery. This guide assists in selecting the appropriate placement for your needs. Onsite and overlay placements are designed to showcase visual content such as banners, recommendations, and custom HTML directly on your website. The Reco API and Audience API are useful for integrating Marketing Automation data with external systems like CMS, apps, or personalization tools. While most placements focus on delivering visual content, the Audience API facilitates data transfer, allowing user segments and metrics to be shared for real-time personalization. To navigate the options, users can locate their content in the provided table, check placement compatibility, and access detailed setup instructions by clicking on the placement names. This structured approach ensures effective content delivery and integration with existing systems.
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Marketing Automation offers several placement types, each designed for specific use cases and content. Use this guide to choose the right placement for your needs.
How to Choose the Right Placement
Onsite and Overlay Placements: Deliver visual content like banners, recommendations, custom HTML, layers, or custom JavaScript directly on your website.
Reco API and Audience API: Ideal for integrating Marketing Automation data with external systems such as CMS, apps, or personalization tools.
Placement and Content Compatibility
Most placements are designed to deliver visual content such as banners, recommendations, and layers. The Audience API enables data transfer, not visual content. It allows user segments, user categories, and metrics to be shared with external systems for real-time personalization.
Placement | Data Delivery (Not Content) | |||||
|---|---|---|---|---|---|---|
✓ | ✓ | ✓ | ||||
✓ | ||||||
✓ | ||||||
✓ | ||||||
(No Placement) | ✓ |
How to Use the Table
Find Your Content: Locate the content (e.g., banners, recommendations) in the columns.
Check Placement Compatibility: Follow the rows to see which placements support your selected content.
Learn More: Click the placement name in the table for detailed setup instructions.
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