Setting Up Abandoned Browse Automation
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Setting Up Abandoned Browse Automation
- 1 Minute to read
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Prerequisites
Account Setup
- Ensure that Mapp Engage and Mapp Intelligence accounts are connected.
- Enable user matching between Mapp Intelligence and Engage (refer to Mapp Cloud User Matching).
- Confirm that account settings are compatible with IPv6 and that tracking domains support it if applicable.
Tracking Pixel Configuration
- Configure the tracking pixel (see Smart Pixel Setup & Configuration).
- Integrate tracking for your website's customer behaviors (e.g., browse abandonment) using unique, consistent event names.
Mapp Engage
You can use either Product Catalog or Related Data to store product information. Ensure the eCommerce table Abandoned Browse and the Product Catalog / Related Data use the same product identifiers. In Mapp Engage, this identifier is represented by the
productSKUcolumn. In Mapp Intelligence, it is thebaparameter (productName).
Create a prepared message to use for the Abandoned Browse sendout via Whiteboards. For more information, see Prepared Messages.
Procedure
Create the Whiteboard
Navigate to Automations > Whiteboards in Mapp Engage.
Create a new event-based Whiteboard.
Configure the Starting Event
Select Abandoned Browse Table Event as the starting event.
Choose Product Added to Abandoned Browse Table.
Apply any additional conditions as needed.
This ensures that contacts with products listed in the Abandoned Browse eCommerce table are included in the Abandoned Browse Whiteboard campaign.
Set Up the Whiteboard Goal
In the SETUP section, add the Abandoned Browse Table Event.
Select Product Removed from Abandoned Browse Table.
This ensures that if a contact interacts with a product and it is removed from the Abandoned Browse eCommerce table, the campaign stops for them, preventing further steps.
Add the Send Email Job
Select the prepared email message to be sent to contacts who haven’t reached the Whiteboard Goal and remain in the campaign.
Finalize and Activate
Save, validate, and activate the Whiteboard.
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