Various parameters can be sent from both websites and apps to provide detailed insights into user behavior and performance when tracking user interactions with Mapp Intelligence. These tracking parameters are embedded in the tracking pixel/SDK and can be reviewed using a debugger to ensure accurate data collection. For website tracking, you can use the Mapp Cloud Debugger to easily check the parameters that are sent when using browser-based tracking.
Below, you’ll find a table listing all tracking parameters that can be sent to Mapp Intelligence. Alongside them are their corresponding JavaScript keys, descriptions, and the paths where they can be found in Mapp Intelligence.
Further Information
Learn more about the setup of Mapp Intelligence in these training chapters:
Find the technical documentation here: Tracking Integration
The table below is included to enhance searchability, while the table above offers more flexibility for detailed viewing and interactions. Both are present to ensure optimal accessibility and usability.
Static table
Parameter | Javascript key | Description | Frontend |
|---|---|---|---|
ba | wt.product | Products. Names of the products that were passed (independent from the product status) | E-Commerce > Products |
bw | Media Bandwidth (Bit/Second). Shows the bandwith of the mediastreams | Navigation > Media > Media Bandwidth (Bit/Second) | |
ca | wt.productCategory | Product Category. Allows for adding static product information. [ca2, ca3, ...] | Path: E-Commerce > Product Categories |
ca870 | Product name. A predefined product category | E-Commerce > Product Categories | |
ca871 | Product main category. A predefined product category | E-Commerce > Product Categories | |
ca872 | Product subcategory. A predefined product category | E-Commerce > Product Categories | |
ca873 | Product manufacturer/brand. A predefined product category | E-Commerce > Product Categories | |
ca874 | Product description short. A predefined product category | E-Commerce > Product Categories | |
ca875 | Product description long. A predefined product category | E-Commerce > Product Categories | |
cb | wt.customEcommerceParameter | E-Commerce parameter. Allows for adding dynamic product information. [cb2, cb3, ...] | E-Commerce > E-Commerce Parameters > [Name of Parameter] (for datatype "Text", otherwise metric) |
cb560 | (DEPRECATED) New or Returning Customer. A predefined E-Commerce Parameter | E-Commerce > E-Commerce Parameters | |
cb561 | Return Value. Order return value for the individual products | - (Metric) | |
cb562 | Cancellation Value. Order cancellation value for the individual products | - (Metric) | |
cb563 | wt.couponValue | Coupon value. Total coupon value | - (Metric) |
cb675 | Product on Sale. Flag for products being on sale | - (Metric) | |
cb760 | wt.productSoldOut | Product sold out. Flag for products being out of stock | - (Metric) |
cb761 | wt.paymentMethod | Payment method | E-Commerce > E-Commerce Parameters |
cb762 | wt.shippingService | Shipper. Shipping method or partner | E-Commerce > E-Commerce Parameters |
cb763 | wt.shippingSpeed | Shipping duration | E-Commerce > E-Commerce Parameters |
cb764 | wt.shippingCosts | Shipping costs | - (Metric) |
cb765 | wt.grossMargin | (DEPRECATED) Margin/mark-up | - (Metric) |
cb766 | wt.orderStatus | (DEPRECATED) Order status | E-Commerce > E-Commerce Parameters |
cb767 | wt.productVariant | (DEPRECATED) Product variant | |
cb900 | (DEPRECATED) App installed | - (Metric) | |
cc | wt.customCampaignParameter | Campaign parameter. Allows for adding dynamic campaign information. [cc2, cc3, ...] | Marketing > Campaign Parameters(for datatype "Text", otherwise metric) |
cc601 | Optivo Linkname | Marketing > Campaign Parameters | |
cc606 | eCircle Linkname | Marketing > Campaign Parameters | |
cc607 | RTA Vertical | Marketing > Campaign Parameters | |
cc608 | RTA Publisher | Marketing > Campaign Parameters | |
cc609 | RTA SSP | Marketing > Campaign Parameters | |
cc610 | RTA Size | Marketing > Campaign Parameters | |
cc611 | RTA Visibility | Marketing > Campaign Parameters | |
cc612 | RTA Bidrequest ID | Marketing > Campaign Parameters | |
cc613 | RTA Domain | Marketing > Campaign Parameters | |
cc614 | RTA Page | Marketing > Campaign Parameters | |
cc616 | MA Campaign ID | Marketing > Campaign Parameters | |
cc617 | MA Item ID | Marketing > Campaign Parameters | |
cd | wt.customerId | Customer ID, Custom Visitor Id | Visitors > User Relationship Management |
cdb | (DEPRECATED) Cross-device bridge parameter. [cdb2, cdb3, ...] | ||
ce | wt.customTimeParameter | Indepented parameter. [ce2, ce3, ...] | Visitors > Independent Parameters > [Name of Parameter] (for datatype "Text", otherwise metric) |
cg | wt.contentGroup | Content group. Allows for adding static page information [cg2, cg3, ...] | Navigation > Content Groups > [Name of Content Group](for datatype “Text”, otherwise metric) |
cg880 | Ressort/Main category | Navigation > Content Groups | |
cg881 | Subcategory | Navigation > Content Groups | |
cg882 | Author | Navigation > Content Groups | |
ck | wt.customClickParameter | Event parameter. Allows for adding dynamic event information [ck2, ck3, ...] | Navigation > Event Parameters(for datatype “Text”, otherwise metric) |
ck500 | (DEPRECATED) Survey - Survey title | Navigation > Event Parameter | |
ck501 | wt.Used by scroll position plugin | Scroll Depth (Figure) | - (Metric) |
ck502 | wt.Used by scroll position plugin | Page Length | - (Metric) |
ck503 | Error - Message | Navigation > Event Parameter | |
ck504 | Error - Type | Navigation > Event Parameter | |
ck520 | Teaser - Placement | Navigation > Event Parameter | |
ck521 | Teaser - Name | Navigation > Event Parameter | |
ck522 | Teaser - Variant | Navigation > Event Parameter | |
ck523 | Teaser - Views | - (Metric) | |
ck524 | Teaser - Clicks | - (Metric) | |
ck525 | Teaser - Page Engagement | - (Metric) | |
ck526 | Teaser - Content | Navigation > Event Parameter | |
ck527 | Teaser - Type | Navigation > Event Parameter | |
ck529 | Teaser - Widget Request ID. Used by teaser tracking & Marketing Automation plugins | - (not available in the frontend) | |
ck530 | Teaser - Target Group. Used by teaser tracking & Marketing Automation plugins | Navigation > Event Parameter | |
ck531 | Teaser - Rule. Used by teaser tracking & Marketing Automation plugins | Navigation > Event Parameter | |
ck532 | Teaser - Item Page in Widget. Used by teaser tracking & Marketing Automation plugins | Navigation > Event Parameter | |
ck533 | Teaser - Item Position in Widget | Navigation > Event Parameter | |
ck540 | Scroll Depth. Used by scroll position plugin | Navigation > Event Parameter | |
ck550 | (DEPRECATED) Social Media Buttons | Navigation > Event Parameter | |
ck830 | Test - Experiment. Name of an A/B/n test | Navigation > Event Parameter | |
ck831 | Test - Variant. Variant of an A/B/n test | Navigation > Event Parameter | |
ck832 | (DEPRECATED) Uptime/live-alive | - (Metric) | |
ck833 | (DEPRECATED) Viewing platform | Navigation > Event Parameter | |
ck834 | (DEPRECATED) Embed type | Navigation > Event Parameter | |
ck835 | (DEPRECATED) Page Type | Navigation > Event Parameter | |
ck910 | App Crash - Type | - (Metric) | |
ck911 | App Crash - Name | Navigation > Event Parameter | |
ck912 | App Crash - Message | Navigation > Event Parameter | |
ck913 | App Crash - Cause Message | Navigation > Event Parameter | |
ck914 | App Crash - Stack | Navigation > Event Parameter | |
ck915 | App Crash - Cause Stack | Navigation > Event Parameter | |
ck916 | App Crash - User Info | Navigation > Event Parameter | |
ck917 | App Crash - Return Addresses | Navigation > Event Parameter | |
ck921 | Content Engagement - Name. Used by Content Engagement plugin. | Navigation > Event Parameter | |
ck922 | wt.- (metric) | Content Engagement - Element visibility % figure. Used by Content Engagement plugin. | |
ck923 | Content Engagement - Element visibility % text. Used by Content Engagement plugin. | Navigation > Event Parameter | |
co | wt.productCost | Product cost | - (metrics) |
cp | wt.customParameter | Page parameter. Allows for adding dynamic page information [cp2, cp3, ...] | Navigation > Page Parameters > [Name of Page Parameter] (for datatype "Text", otherwise metric) |
cp570 | Page Load Time | - (Metric) | |
cp750 | Pagination. Number of pages in a list | Navigation > Page Parameters | |
cp751 | Login Status. Shows whether a user was logged in on the page. | Navigation > Page Parameters | |
cp752 | Domain | - (not available in the frontend) | |
cp770 | wt.- (automatically detected) | Tabbed browsing. Marking the tabbed browsing request | - (Metric) |
cp771 | wt.numberSearchResults | Number of search results | - (Metric) |
cp772 | wt.errorMessages | Error messages | Navigation > Page Parameters |
cp773 | wt.paywall | Paywall calls. Flag for views of a page behind a paywall. | Navigation > Page Parameters |
cp774 | wt.articleTitle | Article heading. Headline of an article. | Navigation > Page Parameters |
cp775 | wt.contentTags | Content tags. Content tags for an article or other kind of page | Navigation > Page Parameters |
cp776 | wt.pageTitle | Page title | Navigation > Page Parameters |
cp777 | wt.pageType | Page type | Navigation > Page Parameters |
cp778 | wt.pageLength | (DEPRECATED) Page length | |
cp779 | wt.daysSincePublication | (DEPRECATED) Days since publication | - (Metric) |
cp780 | Viewport. Viewport type (breakdown) of a mobile responsive website | Navigation > Page Parameters | |
cp781 | (DEPRECATED) Experiment | Navigation > Page Parameters | |
cp782 | (DEPRECATED) Version | Navigation > Page Parameters | |
cp783 | Screen Orientation. Screen orientation for mobile, usually "landscape" or "portrait" | Navigation > Page Parameters | |
cp784 | (DEPRECATED) requestURLStoreQueu | - (Metric) | |
cp785 | (DEPRECATED) Pixel variant | Navigation > Page Parameters | |
cr | wt.currency | Product currency. Used to indicate currency in an account for automatic conversion. | - |
cs | wt.customSessionParameter | Session parameter. Allows for adding dynamic session information. [cs2, cs3, ...] | Visitors > Session Parameters > [Name of Parameter] (for datatype “Text”, otherwise metric) |
cs534 | Tv&Radio-Environment after | Visitors > Session Parameters | |
cs536 | Tv&Radio-Name of spot | Visitors > Session Parameters | |
cs537 | Tv&Radio-Broadcast Station | Visitors > Session Parameters | |
cs538 | Tv&Radio-Theme | Visitors > Session Parameters | |
cs547 | Tv&Radio-Spot duration | Visitors > Session Parameters | |
cs548 | Tv&Radio-Costs per Spot | Visitors > Session Parameters | |
cs549 | Tv&Radio-Range | Visitors > Session Parameters | |
cs800 | wt.loginStatus | Login status. Shows whether a user was logged in in the session.v | Visitors > Session Parameters |
cs801 | wt.- (automatically detected) | (DEPRECATED) Pixel version | |
cs802 | wt.- (automatically detected) | (DEPRECATED) Tracking platform | Visitors > Session Parameters |
cs803 | Adblocker | Visitors > Session Parameters | |
cs804 | App version | Visitors > Session Parameters | |
cs805 | App release | Visitors > Session Parameters | |
cs809 | Playstore-Advertiser-ID | - (not available in the frontend) | |
cs813 | Advertising Opt Out | - (Metric) | |
cs815 | App updated | - (Metric) | |
cs816 | App preinstalled | - (Metric) | |
cs818 | Net Promoter Score | - (Metric) | |
cs819 | NPS Feedback | Visitors > Session Parameters | |
ct | wt.linkId | Event name | Navigation > Events |
eid | wt.- (automatically detected) | Mapp Intelligence EverId, End device Visitor Ids | n.a. (Dimension: End device Visitor Ids) |
eor | (DEPRECATED) End of request. Serves for evaluation at Mapp Intelligence as to whether requests are completely recorded or not. | ||
er1 | wt.registrationEmail | The Email address used to identify the user in Mapp Engage | |
er2 | wt.registrationGroupId | The group ID for the user in Mapp Engage | (Mapp Engage) Audience > Group Management > Groups |
er3 | wt.registrationMode | The registration method used in Mapp Engage. (c=confirmed opt-in, d=double opt-in, o=opt-in) | |
er4 | wt.registrationFirstName | First name of the user in Mapp Engage | |
er5 | wt.registrationLastName | Last name of the user in Mapp Engage | |
er6 | wt.registrationGender | Gender of the user in Mapp Engage. (u=undisclosed, f=female, m=male) | |
er7 | wt.registrationTitle | Title of the user in Mapp Engage | |
fn | wt.- (automatically detected) | Form name | Navigation > Forms > Forms |
fns | wt.- (automatically detected) | Force New Session | |
ft | wt.- (automatically detected) | Form fields | Navigation > Forms > Form Fields |
fvc | (DEPRECATED) Formally for URM | not used | |
geid | wt.- (automatically detected) | Mapp Intelligence GEID | |
is | wt.internalSearch | Internal Search Phrases | Marketing > Search Phrases > Internal Search Phrases |
la | wt.- (automatically detected) | Country code for client language setting (such as 'de'), Country code of the language setting of the client (e.g. "de") | Visitors > Geography > Browser Language |
lvc | (DEPRECATED) Formally for URM | not used | |
mc | wt.campaignId | Campaign ID consisting of media code parameter and value ("wt_mc=newsletter"), Campaign ID | Marketing > Campaigns > Advertising Media |
mca | wt.campaignAction | Campaign action [c = click, v = view] | Metrics: "Campaign Views", "Campaign Clicks" |
mg | Media category. Allows for adding static media information. [mg2, mg3, ...] | Navigation > Media > Media Categories > [Name of Category](for datatype "Text", otherwise metric) | |
mg890 | Video Title | Navigation > Media Categories | |
mg891 | Video URL | Navigation > Media Categories | |
mg892 | Video Thumbnail | Navigation > Media Categories | |
mi | Name of the video | Navigation > Media > Media | |
mk | The current action of the Media Player. The actions are our standard values, but it is possible to add custom actions as well. | Navigation > Media > Media Player Actions | |
mt1 | Current position of the video | Metric: "Run Time" | |
mt2 | Total run time of the video | Metric: "Media Run Time" | |
mut | Mute [1-mute active] | Navigation > Media > Media Player Mute | |
nc | wt.enableAnonymousFunction | Anonymous tracking is activated | |
np | wt.- (automatically detected) | Browser Plugins | Visitors > Technology > Plugins |
oi | wt.orderId | Order ID | E-Commerce > Orders separately |
one | wt.- (automatically detected) | Marks the first request of a visitor with 1, otherwise 0 | E-Commerce > Orders separately |
ov | wt.orderValue | Order value | - (metric) |
p | Pixel version | Name of the page | Javascript activated | Screen resolution | Color depth in bit | Cookies activated | Time stamp of the client (in milliseconds) | Referrer (otherwise the coded URL) | Visible area of the browser window | Java installed | - | Navigation > Pages > Pages | Visitors > Technology > Javascript | Visitors > Technology > Javascript | Visitors > Technology > Screen resolution | Visitors > Technology > Colour depth | Visitors > Technology > Cookie | - | Marketing > Referrers | Visitors > Technology > Browser resolution | Visitors > Technology > Java | |
pf | Pixel configuration tracking | ||
pu | Page URL | Used for the feature "Dataprofiles" | |
qn | wt.productQuantity | Qty of products | - (Metrics) |
st | wt.productStatus | Product Status. [ list, view, add, add-wl, del-wl, del, checkout, conf ] | - (Metrics) |
tb | wt.- (automatically detected) | Marking the tabbed browsing request | |
tz | wt.- (automatically detected) | (DEPRECATED) Timezone | |
uc | wt.urmCategory | User category. Allows for adding static user information. [uc2, uc3, ...] | Visitors > User Categories |
uc700 | User - Email | ||
uc701 | wt.emailRID | User - Email Receiver-ID | |
uc702 | wt.emailOptin | User - E-Mail Opt-in. [ 1 = yes, 2 = no ] | |
uc706 | wt.gender | User - Gender. [ 1 = male, 2 = female ] | Visitors > User Relationship Management |
uc707 | (DEPRECATED) User - Birthday. Date of birth [YYYMMDD] | ||
uc713 | User - Data validated | ||
uc850 | NPS Score | - (Metric) | |
uc851 | NPS Score Feedback | Visitors > User Categories | |
uc852 | Premium/Paywall user status | Visitors > User Categories | |
vol | Volume [0-255] | Navigation > Media > Media Player Volume | |
wt_vt | wt.- (automatically detected) | Name of the AB test, AB test variant [1,2,3…] | Navigation > Tests > [Name of the test] |
x | Time stamp |