Archive

04 Jan 2021 Welcome to Mapp Academy, our online learning platform! The training program, which is available free of charge, has been launched to help marketers use the company's own Mapp Cloud to support them in achieving their marketing goals.&nb...

With a new step in Segmentation Builder: Related Data Condition , the user is able to visually create simple queries to related Data Sets. Key Benefits Build Simple and Cross-table related Data Queries in Segmentation Builder Use as many as ten ...

09 Dec 2020  Mapp Engage has all it takes to serve as the central open marketing automation platform for your business! Powered by the new HTTP connector, Mapp's Whiteboard allows you to both send API calls to third-party systems, and react to...

26 Nov 2020 It is now possible to change the track ID or domain on runtime in mobile applications using the Mapp Intelligence Android SDK v5. This makes it easier to support multiple accounts when offering your application in different countries. ...

23 Nov 2020 We have improved our pivot table calculations. You now have additional parameter options and improved stability. Key Benefits Dimensions based on parameters with the data type "generic" are now available in pivot tables. Stabili...

19 Nov 2020  With the latest release of our tracking pixels, we added the functionality to anonymously track users by default. This provides even more options to comply to GDPR standards and regulations. Key Benefits Track anonymously by d...

04 Nov 2020 Mapp Engage offers you a preview of new generation email supported with AMP - Accelerated Mobile Pages. With this technology, your email content can be dynamic and more engaging than ever. People do not have to open the landing page, b...

04 Nov 2020  With the Unified Customer Profile, Mapp Engage gives you an exquisite view of your contacts' most important data. In addition to all the standard details, you can now also feed transactions information to the profile. Use purchase...

04 Nov 2020  Use anonymized (i.e. cookieless) tracking to align with possible GDPR regulations. This prevents tracking with user-identifiable information. Note that when activated, this precludes you from analyzing cross-visiting behaviour. ...

04 Nov 2020  Smart Notifications give you additional insights on your campaigns and ideas on how to improve their performance. They are easily activated and appear in your Feed. Stay on top of your campaign performance and get informed which t...

04 Nov 2020  With Mapp's new "Back in Stock" and "Price Drop" Campaigns you can reengage contacts who were interested in your products, but did not order. With new pre-defined Related Data tables for Wishlist and Abandoned Cart, this task is e...

04 Nov 2020  Mapp Acquire has a no-code solution for website data collection. The Chrome Plugin gives Mapp Acquire additional UI options that allow you to visually select the elements you want to track, simply by clicking them on the website.&...

04 Nov 2020  Mapp is constantly expanding the capabilities of the Segmentation Builder. With this release, we are introducing selection criteria that allow you to target contacts based on their engagement with your mobile push messages, and ne...

04 Nov 2020  Mapp Acquire allows you to use your own - first party - domain for tracking your contacts' behavior on the web. This solution prevents the tracking from being blocked, which might happen for third-party tracking domains in some br...

04 Aug 2020  Shopware 6 addresses the increasingly complex and rapidly advancing world of E-Commerce. Mapp Intelligence answers with Shopware 6 Plugin. It is now easier than ever before to implement and configure Mapp Intelligence via Tag Inte...

04 Nov 2020  Message Categories are a great tool for organizing your Sendout traffic. Thanks to the new category filter in Statistics, you can now keep your campaign performance in sight more easily. Previously, the only way to obtain this inf...

04 Nov 2020  You can now archive obsolete messages in Mapp Engage. Get a clean overview of all your active messages, with the possibility to hide and show archived ones. What is more, you can reactivate archived messages at any time and use th...

04 Nov 2020  Content in Mapp Engage has become more powerful! You can now personalize your messages for groups that have common characteristics & similar behavior. Customizing Sendout conditions made easy!  Example You are a br...

04 Nov 2020  Mapp Engage makes access to data for all your channels easy! With the new user interface option in Raw Data Export, you can now get detailed information about your mobile push events. Key Benefits All your channels are covered...

04 Nov 2020  The Response Queue Service gets you event data for your Engage system in near real time. This is much faster than via Raw Data Exports. In addition to Opens, Bounces, Clicks, Conversions and other data, you can now also poll for i...

04 Nov 2020  We are now offering a Java tracking library to track website users via your own server. Server-side tracking is becoming increasingly important to track mission-critical information on webpages. The new Mapp Intelligence Java libr...

04 Nov 2020  Would you like to get more value out of real-time data streaming? You think that data visualization helps understand information faster? If you are using Power BI or Tableau for your Analytics, our Integration Guides help you...

04 Nov 2020  Avro is a widely supported and compact data streams format which saves you storage space and bandwidth. It also opens the doors to new integrations with state-of-the art data visualization tools such as PowerBI, or Tableau. Mapp I...

04 Nov 2020  You work with large amounts of data, use many groups, and want to handle GDPR easily? We have good news for you! In Mapp Engage, you can now set up automations to remove and archive group memberships, including the respective attr...

04 Nov 2020  Mapp Intelligence will optimize the file names of your exports next week, as of 12 November 2020. Instead of an internal ID, they now show the export title and a timestamp that shows when the file was generated. This way, you can ...

08 Sep 2020  Is there anything worse than unexpected behavior causing errors while using a tool? Yes! Not knowing what triggered the problem and how to fix it. Mapp Intelligence has greatly improved the error handling: You now will get clear e...

26 Aug 2019 In Webtrekk Analytics, you now have even more predefined periods to choose from to better narrow down your analysis results. For each newly added time range in the selection list, there is also a corresponding comparison period. You ca...

19 Jun 2020  Last year in August, Mapp introduced new dynamic time ranges to choose from to better narrow down your analysis results. Today we are happy to announce further improvements and enhancements to the time settings. This would not h...

08 Sep 2020  Today, we announce further improvements and enhancements to the time settings. Based on your feedback for the new dynamic time ranges that were introduced last year and this summer , Mapp is happy to provide additional dynamic ...

04 Aug 2020 Mobile Push Messages in Mapp Engage now allow you to target your contacts based on their location. Reach your app users in a particular location via real-time push messages and encourage them to visit your nearby store by sending them ...

04 Aug 2020 Mapp's new Smart Alert Library was designed to save marketers & analysts time and keep them informed regarding important developments on their website or app. The library contains various handy alert configurations that you can sim...

04 Aug 2020  Mapp Engage now allows you to run an A/B test on your Whiteboards. Your can split your audience between different message versions and see which automation workflow drives more conversions. The Split Sendout is available for sched...

04 Aug 2020  Mapp’s enhanced Campaign Dashboards are now more user-friendly, easily accessible via one login from Engage, and designed to make your marketing analytics and reporting more insightful than ever. Key Benefits Even deeper insigh...

04 Aug 2020 With Mapp Engage, you can now use the new Segment connector. Collect and exchange event data from your mobile apps, websites, and servers with one standardized API. Pull and push data from and to Mapp Engage to build a unified pictur...

04 Aug 2020  Stay on top of your Mapp Engage product usage and volumes. Monitor and export KPIs, and use them for reporting. This feature is now available both via a new page in Mapp Engage, and via API. Key Benefits Verify system usage an...

04 Aug 2020  Mapp Engage now allows you to shorten the URLs you want to include in your SMS Message. Since SMS Messages have character limitations, this is a very useful feature to help you gain more space for the meaningful content of your Me...

04 Aug 2020  With Mapp Engage you can now preview your emails in Dark Mode. Key Benefits Preview email renders in Dark Mode for the providers that support it. Three new renders are now available to you: Apple Mail 12 (Dark) Outloo...

04 Aug 2020  Crash Tracking with Android SDK v5 enables you to improve the quality of your app and the user experience. Let's face it: Mobile apps should make your app users' lives easier, let them handle everyday problems in no time and stren...

04 Aug 2020 Product tracking at its best: You can now measure product interactions as an event, for example "add to basket". Single page applications and other dynamic websites that allow user interactions without reloading the page will bene...

04 Aug 2020 Mapp is migrating all clients to the new Segmentation Builder in Engage. The change comes with additional platform upgrades: new features, improved speed & performance.  Key Benefits New Segmentation Builder:  A ...

04 Aug 2020  Mapp has expanded the selection of available SMS providers with Pure Bros Mobile . Key Benefits Recommended to agencies providing services to various customers. Use available shared sender short codes in a fast and easy wa...

04 Aug 2020  Media Tracking is now available via Mapp's media tracking API. Use this functionality to track how your mobile app users interact with your media files. Key Benefits Track user behavior on video and audio files: Find out wheth...

04 Aug 2020  Mapp enables audience sharing from Acquire to Amazon DSP. Create advanced user journeys in Mapp's Whiteboard and have them displayed in the Amazon DSP environment. Key Benefits Fuel your campaigns in Amazon DSP with segment...

04 Aug 2020  Mapp Engage now supports data transfer to  Amazon S3 and Google Cloud Storage . Key Benefits Essential connectivity to your data centralized on Amazon S3 and Google Cloud Storage Available in Credential Store and t...

04 Aug 2020  More stable, more reliable, more consistent: Mapp has rebuilt the infrastructure behind Mapp Intelligence analysis and report exports. Last month , Mapp announced that all calculation triggering elements were included in the CSV ...

04 Aug 2020 While we are migrating most of the features offered in Q3 to Intelligence, for some it is time to retire. Although they have been used by some customers, the overall usage was rather low. We have decided that we will not extend the fun...

19 Jun 2020  Spring time is cleaning time. So Mapp has some fresh improvements to share. We made some changes to the CSV and Excel exports. All calculation triggering elements are now included in the export files, like live and raw data varian...

06 May 2020  Empower allows you to view and export message sending statistics for Transactional and Welcome messages within a given time frame, in addition to Standard and Recurring messages. You can now manage your new reports via updated UI....

06 Apr 2020  The new Salesforce CRM Connector helps you keep your contacts between Salesforce and Mapp Engage in sync without any manual effort. Simply install the Mapp Connect Salesforce package on your Salesforce account and let the automati...

11 May 2020  Segmentation Builder has undergone some face-lifting! Key Benefits Redesign of the Email Activity option The redesigned Email Activity option allows you to find people who have opened specific messages within a defined time...

29 Jul 2020  Small change, significant impact: As of today, you can apply the exact number of change (Δ delta) next to the percentage value in your analyses. Both values appear in one column to show the comparison value. This enhancement ...

06 Apr 2020  Enjoy tracking WordPress and WooCommerce without touching any line of code: By using our WordPress plugin you can start tracking website usage for our Mapp Intelligence e-commerce customer insights dashboards by just adding the pl...

06 Apr 2020  The Zapier Connector allows you to integrate your marketing technology stack with Mapp Cloud and automate workflows between a multitude of systems. Currently, Zapier supports over 1500 software platforms and is a flexible tool all...

06 Apr 2020  This feature is now extended to cater for all send-out methods from Engage. When enabled, the group Sendout Time will be personalized to send on optimal time for each of the contacts within the group. Key Benefits Leverage dee...

06 Apr 2020  Mapp Cloud is offering a direct connection between Mapp Engage and Mapp Intelligence. You can now use segments from Mapp Intelligence – Customer Intelligence (CI) Segments – to enhance your segments in Segmentation Builder in Enga...

06 Apr 2020  Mobile push messages are a great marketing tool because they allow you to stay in contact with your app users. You can now enhance your mobile push messages with rich content. Add images and videos with sound and even interactive ...

06 Apr 2020  You are using Google Tag Manager to organize your tags and want to use Mapp Intelligence to gain more customer insights? Then we have great news for you. Now you can use our Google Tag Manager template for the Smart Pixel to confi...

06 Apr 2020  With this feature you could get your very own AI Marketing Analyst – a leading edge technology build in your Mapp Intelligence solution. Customer centricity is not just another buzzword for you, and you want to grow your busi...

06 Apr 2020  Mapp Intelligence has gone server-side: We are now offering a PHP tracking library to track website users via your own server. Server-side tracking is becoming increasingly important to track mission-critical information on webpag...

06 Apr 2020  This new feature provides you with more precise control regarding user roles. In Mapp Intelligence, it has already been possible to grant access to some of the analyses to specified users. Now you can do more: Based on the existin...

06 Apr 2020  Mapp now offers more flexibility to send encrypted emails by configuring Sender Profiles in Mapp Engage. Define the transmission mode and protocols for your email communication and remain compliant with be...

06 Apr 2020  Engage now allows you to automate your marketing workflows based on real-time triggers for eCommerce transactions. Use data and events from other systems in Mapp Engage and improve the precision with which you target your contacts...

06 Apr 2020  All partners and clients using Empower can now use the API to access message statistics for Transactional and Welcome messages. So far, only top-level statistics were available on the number of sent messages. The new API extension...

06 Apr 2020  Our customers spoke up and we've listened. As we are closely working with our customers and evaluating their feedback on Data Streams, we are happy to announce that we released extensions to the available data as well as some impr...

04 Mar 2020  Form Tracking is now available in beta for our Android SDK version 5. Using form tracking, customers can analyze changes to the screen and which fields of a form were filled out: For further information you can read the full d...

14 Feb 2020  The Segmentation Builder has been available in Mapp Engage for a while now. It offers an intuitive drag and drop infrastructure and allows you to create simple and complex target groups (or segments) for your campaigns. Key Benef...

30 Jan 2020 Webtrekk, one of the market-leading Customer Intelligence Platforms in Europe, will continue to operate under the Mapp brand with immediate effect. Visit this FAQ to learn more.

30 Jan 2020  This release contains several improvements for the Q3 report migration overview page. Key Benefits You have now the ability to specify the target report folder in the overview screen. The Q3 folder name is selected by default....

30 Jan 2020  Mapp Intelligence has now a dedicated area for analyses related notifications. This is most beneficial for the report view, since the message is now shown directly next to the affected element instead of the top right screen corne...

14 Jan 2020 It is now possible to integrate Usercentrics in our Tag Integration web containers. To do so, you need to include the Usercentrics Javascript code in Tag Integration and set up rules for each of your services connected to Usercentrics....

08 Jan 2020 With this release, Webtrekk Users with the Admin-role will receive new functionality. It is now possible to download report metadata from the User Management function in Excel (.xlsx) format. To access the new functionality, click on y...

16 Dec 2019 Webtrekk released a new alert function, which makes it possible to automatically monitor metrics and dimensions. There are two kinds of alerts, Regular Alerts and Smart Alerts. Regular Alerts send an e-mail if all rule-based conditions...

16 Dec 2019 With this release, Webtrekk Analytics provides you with an additional analysis variant by introducing the cross table. The cross table enables you to analyze the relationship between two dimensions in relation to a metric. Imagine you ...

12 Dec 2019 New statistics will be added to Mapp Empower, to provide additional insights on the delivery performance of messages. They allow customers to understand if there is an issue with specific internet or email service providers. The stats ...

09 Dec 2019 Whiteboard is the Mapp Engage tool to automate marketing campaigns. New Whiteboard jobs, events, and redesigned functions now help you use the Whiteboard more effectively. New Scheduled/Recurring Job: Generate Report For the time-bas...

19 Dec 2019 We are thrilled to announce that Mapp is taking a big leap towards creating AI-driven campaign management by introducing the "Best sendout time" feature. The ​Best Sendout Time​ uses artificial intelligence to select the optimal time t...

04 Dec 2019 We are officially releasing our Android SDK v5 out of beta and into the wild. During the beta phase we detected some hick-ups that we solved in the meantime and also gave the code a nice clean polish along the way. Additional Tracking...

03 Dec 2020 Our latest version introduces debug functionality for the iOS SDK v4. The debug functionality makes it possible to check the request URL sent to Webtrekk as well as information about the request queue. We also updated our iOS example a...

08 Nov 2019 Audience API allows you to link Webtrekk to your onsite personalization systems. With this release, we added a second version of it. Audience API v2 delivers more specific error messages compared to v1 in the following cases: There...

06 Nov 2019  With this release, all users will receive an optimized “My profile” Section. You are now able to access and change your user profile settings and password from the same screen. To reduce errors when entering passwords, you can now...

04 Nov 2019 With ​Sender Profiles​, you can now set the level of transmission security at the message level.  Key Benefits Sender Profiles​ give you flexibility in determining the level of security versus deliverability in your messa...

15 Oct 2019  We have now released a new version of the Android SDK v5 (Beta) including the following new features: Batch Support It is possible to send the recorded data in batches instead of single requests. Additional Default Parameters ...

24 Oct 2019  With this release, we have added a collection of features described below to the functionality of Webtrekk Data Streams. Our intention is not only to increase the usability of data streams even more through these new functions but...

15 Oct 2019 With this release, the A/B Tasty extension for the Smart Tracking Pixel is available. The A/B Tasty extension facilitates the analysis of your tests and variants. With the help of this extension the information is transferred from A/B ...

26 Sep 2019 With this release, we provide you with the functionally extended filter options in Analytics. Using this optimized function, you can, for example, always display specific reports prefiltered. Example: Report filter in Analytics ...

26 Sep 2019 The Webtrekk Dashboard as a central overview of your data gets a useful extension with this release: You can embed Google documents via iFrames in a dynamic box using embed code and thus display them within the Dashboard. Direct integr...

12 Sep 2019  With this release, you get an optimized user management in your Webtrekk Suite. Example: User Management in the Webtrekk Suite We've redesigned the User Experience to allow you to intuitively and quickly create, manage, and...

11 Sep 2019 Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.1.1 and 4.4.7 include the new feature "Web to App tracking." Web to App Tracking is relevant if you want to track web views i...

03 Sep 2019 The following fields have been added to the Webtrekk Data Streams: Basic Information Referrer URL Request URL Tracking URL query string Page Information Page order Form Information Form submitted Device ...

26 Aug 2019 Mapp Connect​ connects third-party marketing tools to ​Mapp Engage​. Key Benefits With ​Mapp Connect​, you can pull data into ​Mapp Engage​ and extract information for reuse in other marketing applications. Exchange data between t...

26 Aug 2019  Mapp Cloud now offers Campaign Dashboards to help you see campaign performance in new ways. Analyze your marketing performance through insightful dashboards and reports that are powered by Webtrekk. Webtrekk is the leading, award-...

15 Aug 2019 To support best practices in email sendouts, Mapp has introduced stricter limits to the image sizes that Mapp Engage customers can upload. Effective immediately, all Mapp customers have a 1 MB upload limit for images. This size exceeds...

12 Aug 2019 Today we released our latest product, Mapp Intelligence. Mapp Intelligence is a marketing analytics platform designed for e-commerce, publishers, and lead-based businesses. It delivers reliable, scalable, and dashboard-driven insights....

18 Jul 2019 Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.1.0 and 4.4.6 contains the following changes: Requests are written to the request queue immediately. Commas in page nam...

19 Jul 2019 Data Streams is a powerful tool to enable customers to make use of Webtrekk raw data instantly. Data Streams can be perceived as another data distribution method on the surface, where we deliver raw data not in hourly or daily batches,...

12 Jul 2019 With this release, you can expand nodes in a pivot table and save them for future/further use, so that you can see the underlying data in the report/ export at any time directly. This configuration is saved permanently when you save th...

14 Feb 2019 With this release, it is now possible to edit report elements such as KPIs, sparklines, and analyses directly after opening the report. You can click on the function symbols Settings and Copy during the current calculation without...

01 Jul 2019 The Webtrekk Android SDK is used to integrate the Webtrekk tracking system into your Android apps. Collect meaningful data about how your apps are used, track how your users interact with your app, how they view specific pages, and cus...

12 Jun 2019 The Cookie Control extension is available for the Smart Pixel. This plugin allows you to access the properties of Webtrekk cookies. You can perform the following actions for cookies: Assign a new track domain and/ or track ID. Sw...

12 Jun 2019 With today's release of the Content Engagement Plugin, you can precisely measure the reading behavior of your website visitors. Reading behavior analysis data is an important performance indicator, especially for content pages: For exa...

23 May 2019  For secure log in, ​Mapp Engage​ now offers multi-factor authentication (MFA). Multi-factor authentication is a secure, standard solution to authenticate and manage users securely. To use MFA, you will have to download an app such...

09 May 2019 With Webtrekk Smart Pixel, you can manually pixelate your web pages without the Tag Integration configuration interface, which is part of the Webtrekk Suite. The Smart Pixel is also particularly suitable for the pixelation single-page ...

30 Apr 2019 As of this release we have improved our iPhone device detection: the device recognition process now also takes into account the screen resolution specified by the pixel if the detected device is a generic iPhone. In practice, this mean...

30 Apr 2019 As of this release we change the calculation for page duration & session duration, so that you get even more precise data. Until now, the page duration was calculated by comparing the timestamps of a page and its subsequent page. T...

12 Apr 2019  Mapp Cloud includes all of the tools that form our marketing platform as you currently use it. Mapp Cloud includes tools to acquire, engage, and retain digital customers. Mapp Acquire lets you use your data sources for better...

04 Apr 2019 Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.0.9 and 4.4.5 contains the following feature and changes: Request Queue Not supported parameters removed Request Que...

01 Apr 2019 The documentation for TV Analytics is now available. With Webtrekk TV-Tracking you can identify and visualize the direct influence of TV advertising on your website presence and conversions. With the data-based knowledge about the rela...

22 Mar 2019   Mapp has a new segmentation tool and CMS system for messages. Old features are no longer available for new systems and features are scheduled for sunsetting. The following features are scheduled for sunsetting: Whiteboard (o...

22 Mar 2019 Mapp ends support for Transport Layer Security (TLS) 1.0 and 1.1. Transport Layer Security (TLS) is a cryptographic protocol for secure internet communication. This protocol includes communication servers and web browsers and also...

06 Mar 2019 As of this release, you can also edit the analyses stored under "My analyses" and then save them directly. Open an analysis within "My Analyses." Make the desired changes, for example, filter by specific metrics. In the analys...

06 Mar 2019 As of this release, users can mark their most important reports as personal favorites. These appear in the navigation area under Overview. The favorites you set are also only visible to you (previously, a report selected as a favorite ...

06 Mar 2019 The previous Bookmarks are now called My Analyses . Under My Analyses you can permanently save analyses as usual and in this way create personal quick access to the analyses relevant to you. To do this, click  Add to > ...

06 Mar 2019   You can use the search function in the Analytics Report Overview to restrict the search to a specific column. To do this, select the required column in the table overview from the new dropdown menu and enter the search term as ...

14 Feb 2019 It is now possible to define a report with a fixed period whose start and end date lies in the future. Example In some cases, it is necessary to create a report in advance that relates to an upcoming marketing campaign (the start and...

03 Jul 2019 The Path Analysis is now available for your Webtrekk Analytics account. With this feature, you can visualize your customers' behavior flow as well as conversion paths (customer journeys). Key Benefits Understand on which page your ...