2022

01 Feb 2022 With our Google Ads API you can synchronize all Google Ad campaigns with Mapp Intelligence. Important metrics like cost and clicks will also be automatically imported. This can help you understand the performance of your campaigns in g...

01 Feb 2022  Mapp uses advanced machine learning to better understand what your contacts are interested in. With the new criterion Topics of Interest , the Segmentation Builder will now help you reach audiences with very specific content...

01 Feb 2022  We've now made it even easier to build your own API queries by allowing you to easily access lists of all objects.  Key Benefits With a simple API call, you can now get a list of your available objects. This includes Que...

01 Feb 2022  The Mapp Intelligence interface has been fine-tuned for an improved user experience. Apart from optimizing readability, we have updated tooltips, icons, and other elements. Enjoy a clearer and more intuitive user interface. ...

01 Feb 2022 A pivot table allows the combination of multiple dimensions in one analysis. It is a powerful and frequently used feature by Mapp Intelligence users. With this update, we now support all custom parameters in a hierarchical view. So far...

01 Feb 2022  Mapp Intelligence now offers multi-factor authentication (MFA) for improved security. The feature uses standard apps such as Google Authenticator or Authy, and is simple to set up. Upgrade your account security with the new MFA fo...

01 Feb 2022  Mapp Intelligence redirects to a new URL for its login pages: login.webtrekk.com. The change affects all Mapp Intelligence pages where any kind of authorization happens: the login page, multi-factor authentication page a...

01 Feb 2022  We're now simplifying the process of checking your pixel integrations with a new Chrome browser extension.  Key Benefits See your requests and Marketing Automation configurations, without having to bother with the de...

01 Feb 2022  VTEX customers can now automate their Mapp Intelligence pixel integration.  Key Benefits Easy integration of Mapp Tag Integration (Pixel v5) to your shop. Automatically creates a data layer for your Mapp Intellige...

01 Feb 2022  Great news for all Data Streams users! You can now monitor data flows in all your streams within the Mapp Intelligence interface. This makes it easier to check your overall system health, Data Streams' performance, and to spot pot...

01 Feb 2022 Marketing Automation now includes the last successful visitor update and the number of updated visitors. Both pieces of information are shown in the footer of each page. This is especially interesting for testing and debugging purpose...

01 Feb 2022  We're now giving you more options to protect your email recipient's privacy! Key Benefits With the attribute  doNotTrack you can anonymize the data you collect from users. If a user chooses to opt-out, interactions ...

01 Feb 2022  AMP email provides interactive in-mail capabilities that improve user experience, and your marketing. Mapp is taking AMP messaging a step further - you can now automate message sendout with our Whiteboards solution. Key Bene...

01 Feb 2022  It is now easier to add enumerated attribute values to your segments in the Segmentation Builder. You can add values in bulk, using the new insertion wizard.  Key Benefits Work more efficiently, especially with large...

01 Feb 2022  Whiteboards now offer improved import notifications. For all time-based whiteboards, you can activate notifications in case imports have failed. Key Benefits System users are notified about imports that failed because they con...

07 Sep 2021  Implementing Mapp's tracking technology in your app just got easier. The Mapp Intelligence App Tracking Library now supports Flutter, the popular cross-platform SDK from Google. Key Benefits Flutter allows you to build and distr...

01 Jun 2022  Great news for VTEX users! Mapp has created an integration with VTEX. You can now sync transactional and product catalog data from your online store with Engage and trigger transactional emails. The perfect solution for your busin...

01 Jun 2022  The marketing calendar in Mapp Engage has been improved and now covers all communication channels. Preview all scheduled and sent messages, filter by channel, type, and status, or search by message ID and keywords. Key Benefits ...

01 Jun 2022  Mapp Engage REST API is now documented with Swagger. This makes it easier to experiment and see how to best benefit from Mapp's API by implementing it in your software projects. How does it work? You can access the Swagger by us...

01 Jun 2022  System Whiteboards allow you to automate system tasks, such as importing contacts, generating reports, or deleting contacts in bulk. Now System Whiteboards also support Control XML. Key Benefits With System Whiteboards, you can ...

01 Jun 2022  We have optimized the algorithm for Best Sendout Time. With this new improvement, Best Sendout Time can also be calculated for recipients with less predictable email reading habits. Key Benefits The best sendout time can ...

01 Jun 2022  The no-code approach is a hot topic and gaining traction. Mapp Cloud is now integrated with Bubble, a no-code solution for building apps. Key Benefits Bubble allows you to build web apps without any coding knowledge. Mapp Cloud ...

01 Jun 2022  This is a preannouncement of the new statistics page for In-App messages in Mapp Engage that will give you instant insights into their performance and contact behavior. Key Benefits Gain valuable insight into the delivery perf...

01 Jun 2022  You can now sort by multiple metrics and dimensions, both in the Mapp Intelligence user interface and via API.  Key Benefits You have easy access to a more flexible display, for example organizing trend analyse...

01 Jun 2022 The new invented Mapp Debug Plugin has already been improved. Besides Googe Chrome, it is now also available for Microsoft Edge and Mozilla Firefox. Also, you can check and compare several pixel instances. Key Benefits Now als...

01 Jun 2022  The Mapp Intelligence navigation bar has gone through some spring cleaning.  Key Benefits We're constantly working to simplify your working experience in Mapp Intelligence.   Now the active module is highlighted wit...

01 Jun 2022  Google Tag Manager (GTM) users, you can now easily implement the Adobe Commerce (Magento) plugin for Mapp Intelligence without Tag Integration. Key Benefits If you already use Google Tag Manager, you can update the data layer ...

01 Jun 2022  With the new option of hourly product catalog updates, you can adapt recommendation campaigns in Marketing Automation much more flexibly. Key Benefits Where previously your Product Catalog (used for recommendation campaigns li...

01 Jun 2022 Sometimes less is more: for improved readability, all metrics that show the quantity of custom parameters don't have decimal places anymore as default. Key Benefits No decimal places as default setting for better readability. Th...

01 Jun 2022 Our Whiteboard documentation has gotten freshened up, just in time for summer. Key Benefits After polishing the segmentation builder help, we have now reorganized and updated our Whiteboards documentation. You can find these pag...

08 Nov 2022  Come have a first look at the complete makeover of Microsites in Mapp Engage! We can't wait to share the improved user interface and easier than ever before microsite and landing page creation. Our teams are also working on relate...

08 Nov 2022  The Mapp Cloud plugin for Shopify is now also integrated with Mapp Engage. Connect Mapp Engage with Shopify and get real-time information regarding products, users, and orders. Key Benefits Send relevant data to both M...

08 Nov 2022  Mapp Engage now supports token-based authentication for your iOS mobile channels. You can now use a p8 file with your token for communication with the Apple Push Notification service. The previous method, using p12 certifica...

08 Nov 2022  Analytics don't usually provide context when an anomaly occurs. The busywork of a web analyst is to regularly look into the analytics tools or read reports and discover the issue. Then the great search begins: what caused the anom...

08 Nov 2022  The Mapp Intelligence date picker has been completely redesigned. Now you can select the hours and minutes for your analysis window! Key Benefits There is now hour and minute granularity on the date picker. New drop down...

08 Nov 2022  Our Analytics API is getting an exciting update! Key Benefits The Analytics API now supports also the report elements KPI and Sparkline, and the comparison view of an analysis. This allows you to access even more analysis via ...

08 Nov 2022  The new version of our Debug plugin is here to help make checking your tracking implementation easier than ever! Key Benefits The new queue function ensures you're seeing requests in chronological order.  New option&nb...

08 Nov 2022  Based on your feedback, new options have been added to configure the campaign frequency in the Marketing Automation Mapp Intelligence module. Soon, you will also be able to specify when exactly campaigns start and end.  Key ...

08 Nov 2022  Mapp Academy is an awesome tool for learning all the ins and outs of the Mapp Cloud Products, and now it's had a few updates. Key Benefits Mapp Academy has had a style upgrade: Updated Login Page New Navigation Bar My ...

29 Sep 2022  We've updated the Mapp Intelligence Tracking libraries.  Please see the corresponding Changelog for more information: Tag Integration Smart Pixel Pixel Version 4 Related Topics Tracking Integration

16 Dec 2022 We now offer a "static mode" for our Tag Integration containers. With static mode, parameters can't be defined with functions. They can only be set now via the data layer or node relations. This will also affect form tracking configu...

22 Nov 2022  We've updated the Mapp Intelligence Software Development Kits for iOS (5.0.4) and Android (5.1.5). These updates include bug fixes and updates to anonymized tracking. Please note the updated configuration for Android and limi...

18 Nov 2022  The new countdown timer block is now available in Mapp Engage to make your marketing communication more exciting! Use it for your Black Friday and Cyber Monday emails, and more! Key Benefits Easy to set up and customize Use...

23 Jun 2022 With this update, we introduce a new level of notifications to reports and analyses: Info notifications. Mapp Intelligence is now able to differentiate between Warning and Info: Warning This is an important notification It mean...

01 Jun 2022 Custom Parameters can be used in Mapp Intelligence to measure additional data. To speed up the setup process and minimize errors, Mapp offers a set of predefined parameter configurations. This list has now been updated to improve ...

11 Mar 2022 Now all Excel exports use xlsx formatting, including for preexisting reports. Key Benefits All exports will now be in xlsx format instead of the now outdated xls for improved security. Besides the new file type, export names will...