Attributes: Overview

Attribute name

• Profile

• Group

• Member

• Address

• Defines the custom attribute name. Max. characters:

  • Profile Attribute: 80

  • Group Attribute: 100

  • Member Attribute: 25

  • Related Data Set: 50

• Must be unique within Mapp Engage.

• Avoid empty spaces and special characters to prevent import issues.

Creator

• Profile

• Group

• Member

Displays the name of the system user who created the attribute

Last Editor

• Profile

• Group

• Member

• Related Data

Displays the date when the attribute was last edited

Type

• Profile

• Address

Displays the attribute type: Standard or Custom

Data type

• Profile

• Standard and Custom Attributes:

  • String: Up to 2000 characters.

  • Boolean: True/False.

  • Number: Positive/Negative values; use a period for decimals.

  • Date: ISO-8601 format (YYYY-MM-DDThh:mm:ss+/-GMT).

• Member and Group Attributes only support the Text format.

Enumerated

• Profile

Displays whether the attribute is enumerated or not (Yes/No)

Created

• Profile

• Group

• Member

• Address

• Related Data

Displays the date when the attribute was created

Last Updated

• Profile

• Group

• Member

• Related Data

Displays the date when the attribute was last updated

Channel Name

• Address

Displays the channel name for which the Address Attribute has been created.

Related Data Set Name

• Related Data

Displays the name of the related data set.

Owner

• Related Data

Displays the owner’s name.

Status

• Related Data

Displays the status of the related data set: Ready

• Profile

• Group

• Member

• Address

• Related Data

Redirects you to Mapp's online help page for assistance.

• Profile

• Group

• Member

Creates a custom attribute for your Mapp Engage system. Custom attributes store relevant contact data, offering flexibility to align with your digital marketing needs.

• Profile

• Group

• Related Data

Enables selection of attributes.

• Profile

• Group

• Member

• Address

• Related Data

Clears all applied filters, restoring the default view.

• Profile

• Related Data

Opens the context menu to display different options depending on the tab. For example:

• Profile tab:

  • Show archived Profile Attributes

• Related Data tab:

  • For all Related Data Sets:

    • Show archived Related Data

  • For a selected Related Data Set:

    • Change owner

    • Copy

    • Add new Data

• Profile

Adds the selected attribute to target group analysis in message statistics. Note: Boolean attributes are not supported.

• Profile

• Group

• Member

• Related Data

Opens the attribute’s details window for editing.

• Member

Deletes the selected Member Attribute

• Related Data

Displays the structure of the Related Data Set

​​

• Profile

• Related Data

Archives the selected attributes. Archived attributes and their values remain stored and can be reactivated if needed.

• Group

Deletes selected Group Attributes

• Group

Opens options to Import or Export Group Attributes.

• Related Data

Creates a New related Data Set.

• Profile

• Group

• Member

• Address

• Related Data

Allows you to search for attributes by their name using text or numbers.

• Profile

Enables filtering based on specific attributes.

• Profile

Filters attributes by data type, such as String, Boolean, Number, or Date.

• Profile

• Group

• Member

• Address

• Related Data

Filter by creation and update dates using a specific date or a custom date range.

• Group

• Member

Selects the Group for which the Group or Member attributes are available.

• Related Data

Displays the status of the related data set.

• Ready: The related data set is ready to use.

• Importing: Data is being imported into the related data set.