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Attribute Basics
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Attributes in Mapp Engage are data fields used to store various types of contact information. These flexible storage options enable efficient digital marketing by helping you manage and personalize data.
Overview
An attribute is a property field in Mapp Engage used to store data. Attributes provide flexible storage, allowing you to manage diverse types of information and tailor your marketing efforts.
Key Features:
Personalization: Use attributes to customize messages and create targeted audience segments.
Data Organization: Store and manage diverse information types to suit your marketing needs.
Navigation path
Administration > Attributes > Profile Attributes/Group Attributes/Member Attributes/Address Attributes/Related Data
What can I do in this window?
Create a new attribute
View attribute details
Edit an existing custom attribute
Select the data type for the attribute
Specify the channels in which the attribute is available
Enable/disable enumeration
Archive/unarchive attributes
Types of Attributes
Quick Reference Table
Attribute Type | Purpose | Examples |
---|---|---|
Store individual contact information | First Name, Email, Gender | |
Share common data for a group | Store Location, Operating Hours | |
Manage group-specific data for contacts | Role in Group, Subscription Details | |
Auto-generated, primarily for debugging | N/A | |
Storage of large data sets | Contact’s order history |
Profile Attributes
Profile attributes store detailed information about individual contacts, creating a comprehensive profile for each person. These attributes enable personalized messages and tailored marketing campaigns.
Key Features:
Personalization: Customize messages and create audience segments.
Data Storage: Use standard or custom attributes to meet your marketing goals.
Standard Profile Attributes
Default fields that include essential identifiers and personal details. These cannot be removed or renamed.
Examples:
Identifiers: Email, Mobile Number, Mobile App Alias, External ID.
Personal Details: First Name, Last Name, Nickname, Gender, Date of Birth, Country.
For more details, see Profile Attributes documentation.
Custom Profile Attributes
Flexible tools for storing contact-specific data.
Example: Custom Attributes in the Contact Profile
How to View Attributes in a Contact Profile:
Navigate to Audience > Contact Management > All Contacts.
Select the contact profile you want to view.
Open the Attributes tab to:
Search and filter attributes.
Edit attribute values for the selected profile.
Advantages:
Flexibility: Define attributes tailored to your organization (e.g., household size, income bracket).
Data Types: All data types allowed (String, Boolean, Number, and Date).
Channel-Specific Availability: Restrict usage to specific channels as needed.
Enumeration: Use predefined values for consistency.
Scalability: Support diverse marketing strategies.
Enumeration
Enumeration refers to predefining a set of available values for a custom attribute. This ensures consistency and efficiency when managing contact information.
How-To:
Create Custom Attributes: Create Custom Attributes
Use enumeration: Attribute Enumeration Management
Group Attributes
Group attributes store data applicable to all contacts within a specific group. This is ideal for universal information that changes frequently.
Advantages:
Store shared group data (e.g., a local store’s location and hours).
Simplify group-targeted messaging.
How-To:
Create group attributes via the interface: Create Group Attributes
Import group attributes: Import Group Attributes
Member Attributes
Member attributes save contact-specific data within a group context. Useful for managing the same contact across multiple groups (e.g., departments or clients).
Advantages:
Store unique data for each contact within different groups.
Efficiently update or replace large datasets.
Important Notes:
If a group is deleted, the associated member attribute data is also removed. To avoid data loss, use the Related Data Criteria feature.
How-To:
Create member attributes: Create Member Attributes.
Address Attributes
Address attributes are auto-generated and primarily used for debugging.
Related Data
Related Data refers to datasets that can be linked to a contact (e.g., via email or UserID). This feature allows advanced segmentation, personalization, and campaign management.
For more details, see Getting Started with Related Data.
Channels
You can define the channels on which your attributes will be available. Every attribute is available on all channels within your Engage system by default. Enable the Channels toggle switch to limit availability to specific channels and select the channels from the drop-down list.
For more information, see Channels.
Attribute References
Attribute references use specific syntax to recognize and process attribute data. These are essential for personalizing messages, importing data, or creating functions in Mapp Engage.
Example Syntax:
Use
{FirstName}
to insert a contact’s first name into a message.
For more details, see Attribute References.
User Interface
Information in the Attributes window
Information | Availability | Description |
---|---|---|
Attribute name |
|
|
Creator |
| Displays the name of the system user who created the attribute |
Last Editor |
| Displays the date when the attribute was last edited |
Type |
| Displays the attribute type: Standard or Custom |
Data type |
|
|
Enumerated |
| Displays whether the attribute is enumerated or not (Yes/No) |
Created |
| Displays the date when the attribute was created |
Last Updated |
| Displays the date when the attribute was last updated |
Channel Name |
| Displays the channel name for which the Address Attribute has been created. |
Related Data Set Name |
| Displays the name of the related data set. |
Owner |
| Displays the owner’s name. |
Status |
| Displays the status of the related data set: Ready |
Actions in the Attributes window
Action | Availability | Description |
---|---|---|
| Redirects you to Mapp's online help page for assistance. | |
| Creates a custom attribute for your Mapp Engage system. Custom attributes store relevant contact data, offering flexibility to align with your digital marketing needs. | |
| Enables selection of attributes. | |
| Clears all applied filters, restoring the default view. | |
| Opens the context menu to display different options depending on the tab. For example:
| |
| Adds the selected attribute to target group analysis in message statistics. Note: Boolean attributes are not supported. | |
| Opens the attribute’s details window for editing. | |
| Deletes the selected Member Attribute | |
| Displays the structure of the Related Data Set | |
|
| Archives the selected attributes. Archived attributes and their values remain stored and can be reactivated if needed. |
| Deletes selected Group Attributes | |
| Opens options to Import or Export Group Attributes. | |
| Creates a New related Data Set. |
Searching & Filtering
Option | Availability | Description |
---|---|---|
| Allows you to search for attributes by their name using text or numbers. | |
| Enables filtering based on specific attributes. | |
| Filters attributes by data type, such as String, Boolean, Number, or Date. | |
| Filter by creation and update dates using a specific date or a custom date range. | |
| Selects the Group for which the Group or Member attributes are available. | |
| Displays the status of the related data set.
|
Viewing Attribute Details
Click the attribute name to display details:
Attribute ID - automatically assigned by the Engage system upon creation
Reference - the attribute syntax used by the system to recognize attributes. See Attribute References.
Values - the number of defined attribute values
Description - an optional description of the attribute
Click More Details to display the enumeration values defined for this attribute: