Understanding Attributes in Mapp Engage

Overview

An attribute is a property field in Mapp Engage used to store data. Attributes provide flexible storage, allowing you to manage diverse types of information and tailor your marketing efforts.

Key Features:

• Personalization: Use attributes to customize messages and create targeted audience segments.

• Data Organization: Store and manage diverse information types to suit your marketing needs.

Navigation path

Administration > Attributes > Profile Attributes/Group Attributes/Member Attributes/Address Attributes/Related Data

What can I do in this window?

• Create a new attribute

• View attribute details

• Edit an existing custom attribute

• Select the data type for the attribute

• Specify the channels in which the attribute is available

• Enable/disable enumeration

• Archive/unarchive attributes

Types of Attributes

Quick Reference Table

Profile Attributes​

Profile attributes store detailed information about individual contacts, creating a comprehensive profile for each person. These attributes enable personalized messages and tailored marketing campaigns.

Key Features:

• Personalization: Customize messages and create audience segments.

• Data Storage: Use standard or custom attributes to meet your marketing goals.

Standard Profile Attributes

• Default fields that include essential identifiers and personal details. These cannot be removed or renamed.

• Examples:

  • Identifiers: Email, Mobile Number, Mobile App Alias, External ID.

  • Personal Details: First Name, Last Name, Nickname, Gender, Date of Birth, Country.

For more details, see Profile Attributes documentation.

Custom Profile Attributes

• Flexible tools for storing contact-specific data.

Advantages:

• Flexibility: Define attributes tailored to your organization (e.g., household size, income bracket).

• Data Types: All data types allowed (String, Boolean, Number, and Date).

• Channel-Specific Availability: Restrict usage to specific channels as needed.

• Enumeration: Use predefined values for consistency.

• Scalability: Support diverse marketing strategies.

Enumeration

Enumeration refers to predefining a set of available values for a custom attribute. This ensures consistency and efficiency when managing contact information.

How-To:

1. Create Custom Attributes: Create Custom Attributes

2. Use enumeration: Attribute Enumeration Management

Group Attributes​​

Group attributes store data applicable to all contacts within a specific group. This is ideal for universal information that changes frequently.

Advantages:

• Store shared group data (e.g., a local store’s location and hours).

• Simplify group-targeted messaging.

How-To:

1. Create group attributes via the interface: Create Group Attributes

2. Import group attributes: Import Group Attributes

Member Attributes

Member attributes save contact-specific data within a group context. Useful for managing the same contact across multiple groups (e.g., departments or clients).

Advantages:

• Store unique data for each contact within different groups.

• Efficiently update or replace large datasets.

Important Notes:

• If a group is deleted, the associated member attribute data is also removed. To avoid data loss, use the Related Data Criteria feature.

How-To:

1. Create member attributes: Create Member Attributes.

Address Attributes

Address attributes are auto-generated and primarily used for debugging.

Related Data

Related Data refers to datasets that can be linked to a contact (e.g., via email or UserID). This feature allows advanced segmentation, personalization, and campaign management.

For more details, see Getting Started with Related Data.

Channels

You can define the channels on which your attributes will be available. Every attribute is available on all channels within your Engage system by default. Enable the Channels toggle switch to limit availability to specific channels and select the channels from the drop-down list.

For more information, see Channels.

Attribute References

Attribute references use specific syntax to recognize and process attribute data. These are essential for personalizing messages, importing data, or creating functions in Mapp Engage.

Example Syntax:

• Use {FirstName} to insert a contact’s first name into a message.

For more details, see Attribute References.

User Interface