Consent handling, cookie behavior, and anonymized tracking in Mapp Intelligence are configured in different places depending on your integration method and technology generation. This page does not replace the individual articles below — it tells you where each mechanism lives.
Note
Looking for which Mapp Cloud component is allowed to receive collected data (Intelligence, Marketing Automation, Engage)? That is a separate question, covered in Managing Data Sharing from the Mapp Intelligence Pixel.
Find the Right Starting Point for Your Integration
Integration Method | Where Settings Live | Key Article |
|---|---|---|
Smart Pixel (current) | Setup and Configuration | Anonymous Tracking; opt-out covered in How can an Opt-out be set up for Mapp Intelligence tracking? |
Tag Integration / Pixel Version 4-5 (legacy) | GDPR category (parameter reference) | |
Any integration method, including mobile SDKs | Tracking category (integration-neutral) | How can an Opt-out be set up for Mapp Intelligence tracking? |
Cookies & Opt-Out
Topic | Article |
|---|---|
Setting up an opt-out, all integration methods including mobile SDKs | How can an Opt-out be set up for Mapp Intelligence tracking? |
Anonymous tracking configuration (Smart Pixel) | |
Legacy cookie & anonymization parameters (Tag Integration / Pixel V4-V5) | |
Consent platform integration (UserCentrics) | Best Practice: Consent Management with UserCentrics, How to Control Anonymous Tracking with UserCentrics |
Which cookies exist and what they do | |
Concept: what anonymized tracking means, trade-offs |
Custom Tracking Domains & ITP 2.1
Topic | Article |
|---|---|
Setting up a custom tracking domain | |
Apple's Intelligent Tracking Prevention and its impact | |
Migrating an existing custom domain | Avoiding Data Loss: Why You Should Switch Your Custom Tracking Domain from CNAME to A-Record |
Browser Plugins for Privacy & Consent
Plugin | Purpose |
|---|---|
Move or migrate tracking cookies to a new domain or cookie type | |
Disclose the tracking cookie ID to visitors on request |