Mapp offers three main tracking methods for browser-based website tracking: Tag Integration, Google Tag Manager Plugin, and Smart Pixel. Each option has its own strengths and is suited to different setups. This guide will help you understand their differences, allowing you to choose the best solution based on your needs.
In addition to the tracking methods covered in this article, Mapp also offers integration options for popular CMS platforms as well as support for various single-page application (SPA) frameworks. These specific technologies are not detailed in this guide but provide excellent integration capabilities.
Integration Options
Tag Integration: A straightforward, interface-driven setup managed within Mapp’s platform, ideal for users wanting a fully integrated Tag Management System (TMS) solution.
Google Tag Manager Plugin: Built on Smart Pixel technology, this plugin integrates directly with Google Tag Manager (GTM), one of the most popular TMS options, providing flexible tracking.
Smart Pixel: A versatile tracking script that can be used stand-alone or integrated into any TMS, offering high customization and flexibility.
Comparison Table
Tag Integration | Google Tag Manager Plugin | Smart Pixel | |
|---|---|---|---|
Implementation | Configure directly in the Mapp interface | Fast: Integration with GTM Template Advanced: with Custom HTML | Direct integration on-site or in any TMS setup |
Ease of Use | Simple, managed via Mapp UI | Fast: Easy setup with GTM Template | Straightforward script setup with extensive configuration |
Flexibility | High, with straightforward configuration | Fast: Basic tracking | Highly customizable, supports detailed extensions |
Update Process | Managed updates within Mapp’s platform | Managed via GTM; Advanced requires manual tag adjustments | Updates managed via direct script changes or TMS settings |
Integration Complexity | Low, quick setup | Fast: Low | Variable; simple setup but highly customizable |
Feature Availability | Full support of Mapp’s latest tracking features | Fast: Core features | Supports advanced tracking and custom extensions |
Data Privacy | No data shared with third parties | Data sent to Google; requires Google in legal terms | No third-party data sharing; managed entirely on-site |
Key Decision Points
Now that you’ve seen the details, here’s how to choose the right method based on your existing setup:
If you already have a Tag Management System (TMS):
Google Tag Manager (GTM): Use the Mapp Intelligence GTM Plugin to leverage existing infrastructure and advanced customization capabilities.
Non-Google TMS: Use the Smart Pixel to seamlessly integrate Mapp tracking within your existing system.
If you don’t have a TMS but want to use one:
Tag Integration: Choose this option for a fully integrated, Mapp-managed TMS with a straightforward tracking setup.
If you don’t want any TMS:
Smart Pixel: Use this as a stand-alone option, providing full control over your tracking implementation without relying on any TMS.
Final Recommendations
Tag Integration: Best for those who want an easy, integrated TMS experience within Mapp.
Google Tag Manager Plugin: Ideal for users with GTM who need flexible and advanced tracking options.
Smart Pixel: Perfect for those seeking maximum customization, whether integrated into other TMS or as a stand-alone solution.
Further Information
You will find the technical documentation here: