Browser-based Tracking

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Mapp Intelligence offers several browser-based tracking methods. This page provides a high-level overview of all available options and helps you navigate to the right setup guide. Each method supports the same core tracking capabilities. Your choice mainly depends on your platform and preferred integration approach.

Choose your integration based on:

  • Whether you use a Tag Manager

  • Whether you implement tracking manually

  • Whether your site runs on a specific CMS

  • Whether your site is a Single Page Application (SPA)


Available Setup Options

Tracking Method

Description

Typical Use Case

Guide

Tag Manager Integrations

Integrate tracking through your preferred Tag Manager.

You already use a Tag Manager and want centralized management.

Direct Implementation

Lightweight JavaScript snippet without a Tag Manager.

You want full control or do not use a Tag Manager.

Legacy tracking method with limited feature support.

Only for maintaining existing implementations.

AMP Tracking

AMP-compatible version of the Smart Pixel.

Your site uses Accelerated Mobile Pages (AMP).

CMS Extensions

Pre-built integrations for popular content management systems.

You prefer plug-and-play installation with minimal coding.

SPA Integrations

Tracking setups for client-side routing frameworks.

Your site is built with React, Angular, or Vue.


Plugins

Plugins add additional tracking capabilities on top of your chosen browser-based integration. Depending on the plugin, they can be used with various implementation methods, including Smart Pixel, legacy Pixel v4, Tag Manager setups, or CMS-based integrations.

For all plugin options and configuration guides, visit the Plugins section.

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To find more information about setup options, refer to the course Mapp Intelligence - Technical Onboarding.

For details on debugging, see the course Mapp Intelligence - Reviewing Browser-based Tracking Data.