The Audience section is where you manage who you communicate with in Mapp Engage: your contacts, the data that describes them, how they are organized, and how they are targeted.
Audience is built from contacts, organized through groups, and activated through sendouts. For how these pieces fit together, see Audience Model in Mapp Engage.
In this section, you will find dedicated documentation for each part of audience management, from creating and maintaining contacts to building segments for your campaigns.
Explore Audience
View and update contact profiles, manage group memberships, import and export contact data, and anonymize contacts to meet privacy requirements. Includes attribute management for your contacts.
Define and manage the profile, member, and group attributes that store data about your contacts and power personalization and segmentation.
Organize contacts into groups that control sendouts, permissions, and delivery rules, including SuperGroups and shared group attributes.
Handle opt-in and opt-out, double opt-in, blacklists, and contact deactivation to keep your communication compliant.
Build dynamic segments from attributes, behavioral data, and related data to target the right contacts in sendouts and automations.