19 December 2025 Mapp Intelligence and Fashion users can now utilize a unified tracking instance to collect important information about customers’ behavior and provide them with recommendations.
Mapp Fashion is our latest product offering, designed specifically for fashion retailers. It uses the tracked customer behavior to help deliver personalized experiences like product recommendations and personalized outfits.
Key Benefits
More Efficient Integration: Instead of spending time on duplicated efforts integrating and maintaining multiple pixels, you can focus on making recommendations and following customer journeys.
Backwards & Future Compatibility: Tracking can be added to a new or existing Intelligence setup.
Easy access to new features: The Mapp Fashion plugin will receive regular updates, providing you with easy access to the latest changes with minimal effort.
How does it work?
Implement Mapp Intelligence Tracking
If you don’t have one set up, there are several implementation options. You can download Smart Pixel and get started with Intelligence using our guide here. These improvements are also available in GTM and our Single Page Applications, Angular, React, Next, and Vue.
Add Mapp Fashion
Once that is integrated into your page, you can simply follow our documentation here to add the Mapp Fashion extension file.
Availability
This update was rolled out on December 19th. It’s available to all new or existing Mapp Intelligence users who also want to implement Mapp Fashion. Please make sure you update to the latest version to access these changes.