Fashion

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Mapp Fashion adds fashion-specific product attributes, outfits and personalized recommendations to your shop and your emails. This section describes how to integrate it.


Where to Start

Your goal

Start here

Understand what Mapp Fashion does

What Is Mapp Fashion?

Plan a new integration

Integration Overview

Prerequisites for Mapp Fashion Onboarding

Onboarding Steps

Implement a specific use case

Use Cases and How to Implement Them

Maintain or migrate an implementation with dressipi.js

Standalone Integration (Legacy)

Migrate from Standalone Tracking to Smart Pixel

Look up API endpoints and parameters

Mapp Fashion API


Use Cases and How to Implement Them

The table shows where each use case appears and where its implementation is documented. For the requirements per use case, see the Prerequisites Matrix.

Use case

Where it appears

Implementation

Enriched Product Attributes

Onsite search, filters, SEO and paid ads

Product Catalog in Fashion-enabled mode:

Product Attribute Model

Personalized Outfits

Product detail page, basket page

Hosted widget: Outfits

Smart Pixel: Outfits, Partner Outfits

API: /v2/items/outfits, /v2/items/partner_outfits

Similar Items

Product detail page

Hosted widget: Similar items

Smart Pixel: Similar Items

API: /v2/items/similar

Top Curated Recommendations

Homepage, landing pages, basket and checkout

Smart Pixel: Top Items, Basket Items

API: /v2/items/top, /v2/items/basket

Themed Emails

BAU Emails

Campaign emails and regular newsletters

Links in your email template:

Themed & BAU Emails

Post-Purchase Outfit Emails

Post-purchase emails

Links in your email template:

Outfit Emails

Widget Types and Configuration also describes the widgets for size recommendations and product listing pages. To refine recommendations by category, brand, price or features, for example on product listing pages, see Faceted Search.


Building Blocks

Every integration combines the same building blocks: onboarding and domain setup, product data, transaction data, tracking, and the way you display recommendations. The Integration Overview explains each of them. For which identifier goes where, see Product and Customer Identifiers.