Setting up eCommerce Triggers

Goal

Define product catalog change triggers for products added to the Wishlist, Abandoned Cart, or Abandoned Browse so that Whiteboards can process Product Catalog Events.

Background Information and Prerequisites

To enable a Whiteboard to process a Product Catalog Event, you must first create triggers in Administration > eCommerce > Triggers.

Triggers are executed only when all of the following conditions are met:

1. A product row is added to the Product Catalog via file import or Mapp Connect. Triggers are not executed when processing Wishlist, Abandoned Cart, or Abandoned Browse data directly.

2. At least one active Whiteboard exists where the Product Catalog Event is configured as the start event.

3. The product SKU already exists in the Product Catalog and has at least one corresponding entry, depending on the selected trigger table:

   • All: Wishlist, Abandoned Cart, or Abandoned Browse entry exists for the imported product SKU.

   • Wishlist: Wishlist entry exists for the imported product SKU.

   • Abandoned Cart: Abandoned Cart entry exists for the imported product SKU.

   • Abandoned Browse: Abandoned Browse entry exists for the imported product SKU.

Procedure

1. Go to Administration > eCommerce > Triggers.

2. Click Create.

3. Enter a name for the trigger.

4. Select a table from the drop-down list: 

   1. All

   2. Wishlist

   3. Abandoned Cart

   4. Abandoned Browse

5. (Optional) Enter a description.

6. Select the trigger type:

   1. Back to stock

   2. Low stock

   3. Price drop

7. (Optional) Define Recency, select one of the following values: 1, 3, 4, 14, 30, or 90 days.

8. Define the required parameters based on the selected trigger type:

   • Back to stock: minimum stock amount

   • Low stock: minimum stock amount and stock amount

   • Price drop: minimum percentage of a price drop

9. Click Create.

The trigger is available and can be used in a Whiteboard, for example, as a start event for processing Product Catalog Events.