General Information

This section covers the optimal use of Mapp Intelligence, including browser recommendations, data update intervals, and key navigation features.

1 General remarks

• Browser
  For the best possible performance, please use a current browser version.
  We generally only support desktop browsers for Mapp Cloud applications' user interface. Ad blockers should be deactivated because otherwise, problems can occur when trying to log in. Parallel usage of Mapp Intelligence in multiple tabs is only possible in your browser's „private“ or „incognito“ mode.

• Updates

  The Mapp Intelligence system is subject to ongoing optimization and further development. Updates are installed automatically. An overview of recent adaptions can be found in the main menu under “Release Notes”. Alternativly, you can use visit the news section on docs.mapp.com.

  

• Data Updates

  Analysis data is usually updated every 60 minutes. The exact point of time of the last update is shown below the analysis.

  

• Automatic Logout
  Automatic logout takes place after 30 minutes of inactivity.

2 Top Navigation

The top navigation is divided into two sections: Modules on the left and Settings & Tools on the right. Access to these options may vary depending on your user permissions.

2.1 Modules (Left Side)

• Mapp Intelligence

  Analyze user behavior across your digital channels to unlock actionable insights. Mapp Intelligence delivers detailed reports by combining various data sources to enhance user journeys, optimize marketing strategies, and make data-driven decisions. Utilize its advanced analytics features for personalized user engagement and campaign effectiveness.
  

• Segment Manager

  Define and manage dynamic user segments that can be reused across Intelligence, Marketing, and Mapp Engage. Refine your targeting strategies to deliver consistent, personalized user experiences. Find more information here.

• Marketing Automation

  Customize your website experience with dynamic banners, layers, and product recommendations. Marketing Automation uses real-time data and rules to engage visitors, increase conversions, and personalize content based on user behavior. Find more information here.
  

• Tag Integration

  Easily adjust your Mapp Intelligence setup with a user-friendly interface for tracking adjustments. Configure and deploy updates without complex coding. Find more information here.
  

• Data Streams

  Export raw, real-time data to external analytics platforms or databases for deeper analysis and seamless integration into your existing data infrastructure. Find more information here.

2.2 Settings & Tools (Right Side)

• Bell Icon: Alerts, Notifications, and Forecasts

  Click the bell icon in the top navigation to access alerts, notifications, and forecasts. This section provides real-time updates on data changes, insights, and predictions about future trends. Use these notifications to stay informed and proactively adjust your strategies based on the latest developments.

• Configuration Options

  • Intelligence API Tokens: Generate tokens for integrating Mapp Intelligence data into external tools. Find more information here.

  • Connection Profiles: Set up SFTP exports for automated report delivery. Find more information here.

  • Change Log: Track updates and changes made to your account.

• Account

  Switch between different Mapp Intelligence accounts for focused analysis.

• Settings Hub

  • Profile Settings: Customize the user interface language, adjust number formats, and update your password.

  • User Management: Create and manage user roles and permissions. Find more information here.

  • Data Privacy Compliance Manager: Easily retrieve, export, or delete customer data to meet privacy regulations efficiently. Find more information here.

3 Structure of the main menu

The main menu on the left side of Mapp Intelligence is organized into sections that guide you through reports, saved analyses, and various data analysis categories. Access to these sections depends on the user permissions assigned in User Management.

Reports

• Overview: Reports are customizable collections of analyses and additional elements.

• Sharing & Distribution: Easily share reports with colleagues or schedule them to be sent via email.

• Customization: Configure each report to include tailored analyses that match your specific needs.

For detailed instructions on creating and configuring reports, refer to the training chapter Custom Reports.

My Analyses

• Purpose: Save individual analyses with custom configurations, including selected metrics, diagrams, and filters.

• Quick Access: Reuse your saved analyses to streamline your workflow and ensure consistency in reporting.

Find more information here.

Categories of Analyses

Below the My Analyses section, you will find various categories for conducting in-depth analyses (depending on your user rights):

• Visitors: Explore user behavior using time dimensions (e.g., day, week), geography, and technology metrics.

• Marketing: Measure the effectiveness of website goals, referrers, search phrases, and campaign performance.

• Navigation: Analyze page views, content group interactions, link usage, form submissions, and funnel conversions.

• E-Commerce: Dive into product performance, order tracking, and sales data to optimize revenue.

• Video Analytics: Gain insights into video engagement and viewer interactions.

For a comprehensive overview of key analyses, consult the training chapter Analysis overview.

Configuration Options

At the bottom of the main menu, you’ll find additional configuration tools (access may vary based on user permissions):

• Custom Figures: Create unique metrics and formulas to enhance your data analysis. Find more information here.

• Time Period: Define custom dynamic time frames that can be applied in calendar settings for flexible reporting. Find more information here.

For a comprehensive overview of key analyses, consult the training chapter Analysis Overview.