Mapp Cloud: User Matching Upgrade

18 September 2024 We are excited to introduce the new user matching feature in Mapp Cloud, which links Mapp Engage Contacts with Mapp Intelligence visitors. This integration ensures that users are consistently recognized across both platforms, enabling you to refine your engagement strategies with detailed behavioral data.

Key Benefits

With user matching, you can unlock powerful capabilities such as:

• Abandoned Cart and Wishlist Campaigns: Trigger targeted campaigns using Mapp Intelligence tracking data to re-engage users based on their behavior. Use Cases:

  • Reviving Interest and Loyalty among Inactive Paid News Subscribers

  • Supercharging Conversion Rates By Developing Power Users

• Enhanced Behavioral Data in Engage: Leverage rich behavioral insights from Mapp Intelligence directly within Mapp Engage.

• Intelligence Data Utilization: Utilize a broader range of data from Mapp Intelligence within your Engage campaigns.

• Enriched Analytics and Insights: Gain deeper insights into campaign performance with enhanced analytics in Mapp Intelligence.

How does it work?

Watch the video to find out more.

GDPR

User matching is disabled by default and must be activated in the tracking script or SDK as part of the setup process.

Please ensure that you are GDPR compliant and ask your users for consent before tracking and using their data. Please find more information under Security, Privacy, and GDPR.

Availability

This feature went live on September 18th and is available to all customers with an active connection to exchange data between Mapp Engage and Mapp Intelligence. Please contact us if you are not yet using both products and want to change that.