Mapp Cloud: New Abandoned Cart and Wishlist Campaigns

18 September 2024: We are happy to share that you can now use Mapp Intelligence’s tracking data to trigger Abandoned Cart and Wishlist Campaigns within Mapp Engage.

Key Benefits

• Enhanced data from Intelligence available for use in Engage

• A new way to trigger targeted re-engagement campaigns

How does it work?

This setup requires an integration between Mapp Engage and Mapp Intelligence.

1. Enable user matching to allow contact sharing between systems: Mapp Cloud User Matching

2. Ensure Product Tracking in Intelligence Pixel: Abandoned Cart & Wishlist Tracking

3. Store products in the Abandoned Cart and Wishlist eCommerce tables within Engage: Abandoned Cart & Wishlist Tracking - Setting Up and Testing

4. Implement the product catalog to store your product information: Product Catalog

Use Cases

Find examples of Abandoned Cart and Wishlist Campaigns on these pages:

• Increase Revenue by Responding Quickly to Cart Abandonment

• Increase Revenue by promoting Wishlist Products

Availability

This feature went live on September 18th and is available to all customers with an active connection to exchange data between Mapp Engage and Mapp Intelligence. Please contact us if you are not yet using both products and want to change that.