Mapp Engage: Boost Segmentation with Behavioral Attributes
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Mapp Engage: Boost Segmentation with Behavioral Attributes
- 2 Minutes to read
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18 September 2024: Mapp Engage offers new insights into the customer profile for use within the Segmentation Builder and Whiteboards. Use your detailed customer insights from Mapp Intelligence more efficiently and in near real-time in Mapp Engage.
Key Benefits
Expanded spectrum of possible marketing communication scenarios based on your customers' detailed website behavior.
The Behavioral Attribute: a new segmentation criterion in the Segmentation Builder that gives you seamless access to new profile attributes.
Compared to the CI segments used so far, this is a faster and more flexible solution for using the data in the Segmentation Builder and Whiteboards.
Near-real-time data availability in Mapp Engage—data is available in the Segmentation Builder and Whiteboards as soon as the session ends (thirty minutes after the last activity on the website).
Whiteboards can now be triggered by the new "Changes Behavioral Attribute" event.
How does it work?
The prerequisites for use are:
An active Intelligence - Engage account connection
The website/app visitor data is matched with the campaign audience using the Mapp Intelligence tracking script. For more information, see Mapp Cloud User Matching.
Segmentation Builder
Use the new Behavioral Attribute to create segments based on customers' behavior on your website. You will find a new segmentation criterion under Contact Profile.
Find out more by watching the video below:
Behavioral attributes
Description | Attribute Name |
|---|---|
Number of days since first Website/App visit | |
Number of days since last Website/App visit | |
Number of days since last Website/App order | |
The process from the first contact to the repeated purchase | |
The cycle between (repeated) first contact and purchase | |
Total Number of Website/App orders | |
Total Number of Website/App discounted orders | |
Total Order value tracked on Website/App | |
Total discount value a User received on the Website/App | |
Total number of page impressions generated on Website/App | |
Total number of visits generated on Website/App | |
% of Website/App orders with discount | |
The amount of, e.g., Euros saved vs. the amount of, e.g., Euros spent in % |
Whiteboards
You can use the Changes Behavioral Attribute event to trigger marketing communication to your website audience based on their behavior. The new event is in the System Activity section.
Find out more by watching the video below:
Visit
Find more information in the course Behavioral Attributes: Leverage User’s Website Behavior for Personalized Marketing.
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Availability
This feature went live on September 18th and is available to all customers with an active connection to exchange data between Mapp Engage and Mapp Intelligence. Please contact us if you are not yet using both products and want to change that.
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