Conversion Tracking Variables

Updated
  • 1 minute(s) read
Prev Next

The Conversion Tracking category inserts a conversion tracking variable into a single message. Conversion tracking evaluates message performance against goals that you define, for example whether contacts made a purchase after the sendout.

Note

To track all messages of a group, add the variable to the group settings instead of each message. For instructions, see Activate Conversion Tracking for Messages.

Variable Format

The Conversion Tracking category lists all conversion trackings in your Mapp Engage system by name. When you insert one, the variable has the following format:

<%EventTracking id="3300140004" cookie="true"%>

Parameter

Description

id

ID of the conversion tracking. You find the ID in the Conversion Tracking Overview.

cookie

true: Tracking uses a cookie. By default, the cookie is valid for 30 days.

false: Tracking works without a cookie. The links in the message must contain the message ID and the user ID. See Add Message ID and User ID to Links.

The variable is inserted with cookie="true". To track without a cookie, change the value to false. You do not need to change anything else.

Add the variable at the beginning or the end of the message. The exact position does not matter. During sendout, Mapp Engage replaces the variable with the tracking code.

You can view the results in the statistics. For more information, see Conversions.