Mapp Engage Variables - System Links

Overview

System link variables in Mapp Engage allow you to insert pre-defined links into your email messages that direct recipients to key landing pages. These links support functions such as online message viewing, profile editing, forwarding, and unsubscribing. They are customizable and can be tracked when enabled in group settings.

Key Characteristics

• Link Generation: Each system link is added by inserting a variable in the format <% ... %> into your email content. Mapp Engage replaces this placeholder with the appropriate link during sendout.

• Available for Text and HTML: System link variables come pre-formatted for both HTML and plain-text emails. The placeholder text can be freely edited without breaking the link.

• Landing Page Customization: You can adjust the look and content of linked landing pages to reflect your corporate identity. Contact your Mapp representative for customization support.

• Tracking:

  • System links are not tracked by default.

  • To enable tracking, go to Group Settings > Tracking & Links tab and select the Track System Links checkbox.

  • Tracked system link activity appears in the Link Analysis statistics.

How it Works

To add a system link to your message:

• Drag and drop the desired variable into your email content.

• The variable appears in the form of a placeholder like this: <% ... %>.

• During sendout, Mapp Engage automatically replaces the placeholder with the actual link to the correct landing page.

Available System Links​