Mapp Intelligence offers various analyses. Some provide data automatically as soon as tracking is integrated — for example, which end devices were used or which country an access came from.
This section covers the elements that you can actively influence: what can be tracked, and how it is tracked.
What you can track
The following pages describe each tracking area in detail:
Page | What it covers |
|---|---|
Page names, content groups, and page parameters. | |
Clicks, links, and other events such as teaser interactions. | |
Visitor identification and user-specific categories. | |
Form access, abandonment, submissions, and field values. | |
Advertising media and campaign attribution. | |
Video and media stream usage. | |
Products and e-commerce data. | |
Orders, order values, and related parameters. | |
Visits and sessions. | |
Search phrases from the internal site search. | |
Importing external data into Mapp Intelligence. | |
Defining and tracking conversion goals for attribution and customer journeys. | |
Importing external data into Mapp Intelligence, and where to find the full comparison of export and import channels. |
For most of these areas, you can also capture your own information through categories and parameters. See Categories and Parameters for how this works.
Mapp Academy
Find more information in the course Mapp Intelligence - Technical Onboarding.
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