Mapp Intelligence offers various analyses. Some provide data automatically as soon as tracking is integrated — for example, which end devices were used or which country an access came from.
This section covers the elements that you can actively influence: what can be tracked, and how it is tracked.
What you can track
The following pages describe each tracking area in detail:
Page | What it covers |
|---|---|
Page names, content groups, and page parameters. | |
Clicks, links, and other events such as teaser interactions. | |
Visitor identification and user-specific categories. | |
Form access, abandonment, submissions, and field values. | |
Advertising media and campaign attribution. | |
Video and media stream usage. | |
Products and e-commerce data. | |
Orders, order values, and related parameters. | |
Visits and sessions. | |
Search phrases from the internal site search. | |
Importing external data into Mapp Intelligence. | |
Defining and tracking conversion goals for attribution and customer journeys. | |
Importing external data into Mapp Intelligence, and where to find the full comparison of export and import channels. |
For most of these areas, you can also capture your own information through categories and parameters. See Categories and Parameters for how this works.