Page Tracking

Page tracking captures the pages that visitors view on your website. You can structure these pages with content groups and enrich them with page parameters.

It allows, for example, the following analyses:

• What pages and page areas are accessed?

• Which are the most often used entry and exit pages?

• Which paths do visitors use?

Pages

The dimension "Pages" is the base for all page-related analyses.

• For each page, further information can be tracked via categories and parameters.

• A meaningful page naming is necessary for comfortable and fast work. The naming can be done automatically or manually.

Details

Automatic page naming

• In web-based tracking, the page name is by default created automatically from the URL.

Advantages:

• Allows a very quick and easy integration.

• Ensures consistent naming of pages.

In web-based tracking, the page name is derived from the URL as follows:

• The web protocol is not part of the page name.

• URL parameters (? and &) are not taken into consideration.

Example for the automatically created page name for the URL http://www.mapp.com/products.htm?id=123:

• Page name: www.mapp.com/products.html

Manual page naming

Alternatively, a specific page name can be submitted.

It should be unique and provide a good conclusion to the page.

Exceptions for a mandatory uniqueness:

• Product pages (differentiation is done via e-commerce tracking)

• Search results (differentiation is done via search parameters)

Recommendation

Use the navigation path for naming the pages.

Example for page naming based on the navigation path:

Page names:

• en.home

• en.men.overview

• en.men.coat.productview

Advantages:

• Allows a short and meaningful page naming.

• Higher flexibility: information can be added to the page name that is not part of the URL.

Virtual pages

Via a function call, so-called virtual pages can be created. This way, pages without a specific URL (e.g. layers, sent forms) as well as events (e.g. Ajax elements) can be tracked.

The exact syntax for sending a virtual page depends on your integration method. For details, see Tracking Integration.

Analysis

Available in the navigation area Navigation > Pages. For worked examples of this analysis, see Navigation Analyses.

Content groups

Pages can be categorized via content groups. This allows a superordinate view and an easier use of the user interface.

• For each content group, fixed information can be assigned to a page.

• Often, information about the hierarchy is submitted.

Examples:

• Country

• Main area

• Sub area

Page URL

The Page URL is a predefined content group. It shows the initial URL under which a page was accessed.

Example: At 08:02 am, the page home was logged for the first time in Mapp Intelligence.

Note

Just like content groups, Page URLs can be edited and imported.

Good to know

• Content groups are read out automatically only on the first access of a page. Later changes are not applied automatically.

• Alternatively, they can be imported.

Analysis

Available in Navigation > Content Groups (for the data type Text). Pages without an assigned content group appear as -.
For worked examples of this analysis, see Navigation Analyses.

Setup & best practices

• How to set up categories

• Build content groups to dissect the usage of the website

• How successful was a visit? Define visit values to measure impact

Page parameters

Page parameters can be used to log additional information about a specific page.

Mapp Intelligence provides a set of predefined page parameters (for example, paywall status, article title, or content tags) that you can activate. If your tracking needs go beyond these, you can define your own custom parameters.

Examples:

• Page load time

• Screen orientation

• Number of search results of the internal search

• Error messages for forms

Analysis

Available in Navigation > Page Parameters (for the data type Text). For worked examples of this analysis, see Navigation Analyses.

Setup

• How to set up custom parameters