Product Tracking

Product tracking measures how visitors interact with products in your online shop, from viewing to purchase.

It allows, for example, the following analyses:

• Which products are viewed often, but not purchased?

• Which products are often added to the cart, but not purchased?

• What revenue do I lose in the cart?

Products

The dimension "Products" is the base for all product-related analyses.

• For each product, further information can be tracked via categories and parameters.

Details

The following are examples of product-specific information that can be tracked:

Note

The use of links — for example, viewing product images or reviews — can be tracked as an event.

Product name

A unique product name needs to be specified.

• The article number is often used as the name.
  This is expedient especially when using Marketing Automation, since the product catalog is usually imported based on the product name in this case.

• Alternatively, a combination of the article number and article name is often used as well.

Advantages and disadvantages of using the article number as the product name:

Recommendation

Do not select a product name that can change during the ordering process.

Note

Mapp's new Product Catalog (currently in Beta, no rollout date set) reads product names directly from the catalog and requires the Variant ID as product identifier — the smallest level of granularity, below SKU. If your account activates the Product Catalog, this replaces the naming approach described above. See Use the Catalog in Mapp Intelligence for details.

Quantity, price, and product status

For each product, quantity, price, and product status are tracked via additional parameters.

The following product statuses are supported:

*Products in List Viewed — automated via a dedicated plugin for browser-based tracking; can also be sent manually with any integration. See Product List Tracking Plugin.

Good to know

• Mapp Intelligence calculates the "Products not Purchased" as the difference between the products added to the shopping cart and the purchased products.

Analysis

Available in the navigation section E-Commerce > Products. For worked examples of this analysis, see E-Commerce Analyses.

Beyond the main "Products" dimension, each product status has its own dedicated dimension and metrics (for example, "Products Added to Wishlist" or "Products in Checkout"), allowing status-specific analyses.

Product categories

Products can be categorized. This allows a generalized examination.

For each product, one piece of information can be stored in a product category.

Note

Mapp's new Product Catalog (currently in Beta, no rollout date set) reads product categorization directly from catalog attributes. If your account activates the Product Catalog, the product categories described in this section are replaced by catalog attributes. See Use the Catalog in Mapp Intelligence for details.

Examples:

• Product name

• Main range, sub range

Note

Use e-commerce parameters to track dynamic categories.

Good to know

• Categories are read out automatically only on the first access of a product. Later changes are not applied automatically.

• Products without an assigned product category appear as -.

Analysis

Available in E-Commerce > Product Categories (for the data type Text).

Setup & best practices

• How to set up categories

• Import data via Excel file

• Using product categories to measure performance

• Integrate product images into reports

E-Commerce parameters (product relation)

E-commerce parameters are used to track changing information on products.

Examples:

• Product color

• Product size

• Availability

• Margin

Good to know

• Parameters should be sent for each product status.

• E-commerce parameters have a relation to the product if the amount of parameter values is set to Several Values in the configuration.

Analysis

Available in E-Commerce > E-Commerce Parameters (for the data type Text).

Setup

• How to set up custom parameters