SMS allows you to reach contacts quickly and directly on their mobile devices. This page provides a high-level overview of the steps required to send SMS messages with Mapp Engage and points you to the relevant documentation for each phase.
If you are new to SMS messaging in Mapp Engage, watch the short introductory video above to understand the overall workflow before diving into the individual steps.
Prerequisites
The SMS channel is activated for your system
Mobile numbers are available in contact profiles
Required sender IDs or SMS numbers are configured
A) Build Your Audience
Before sending an SMS, you need to define who should receive it.
In Mapp Engage, SMS audiences are built from contacts, organized through groups, and refined using segmentation.
In this step, you:
organize contacts in groups suitable for SMS communication,
ensure mobile numbers are available and valid,
refine the audience using segmentation criteria.
Related documentation
Audience Model in Mapp Engage – Understand how contacts, groups, and membership work together
Build Audiences with Segmentation Builder – Define target audiences based on data and activity
B) Create the SMS Message
Once your audience is defined, you create the SMS content that will be sent to recipients.
SMS messages in Mapp Engage follow a consistent model and are designed for concise, time-critical communication.
Before composing your message, it is helpful to understand how SMS messaging works conceptually and how SMS-specific characteristics influence content creation and delivery.
Related documentation
SMS Model in Mapp Engage – Understand how SMS messages are structured and how they are created, sent, and evaluated
SMS (Channel Overview) – Learn about SMS setup, sender IDs, message formats, encoding rules, and best practices
In this step, you:
create the SMS message content,
add personalization and variables where appropriate,
review and test the message before sendout.
C) Send the Message
After the message is prepared, it is delivered to the selected audience.
SMS sendouts can be executed immediately, scheduled, or triggered automatically.
In this step, you decide:
when the SMS is sent,
whether it is a one-time or recurring sendout,
whether the sendout is manual or automated.
Related documentation
Send an SMS Message – Schedule and manage SMS sendouts
D) Analyze Performance and Reporting
After the SMS is sent, reviewing performance helps you evaluate delivery success and optimize future campaigns.
In this step, you:
review delivery and acceptance metrics,
identify failed or skipped messages,
analyze results per sendout.
Related documentation
Statistics – Analyze SMS message performance and delivery metrics