Categories organize the items you work with in Mapp Engage. Each category type has its own tab in the Categories window and its own documentation page.
Navigation Path
Administration > Categories
Tabs
Tab | Description |
|---|---|
Link | Groups links within messages by keywords or regular expressions, for reporting and targeting. See Link Category: Overview and New Link Category: Create. |
Message | Organizes and classifies messages for easier tracking and segmentation. See Message Category: Overview. |
Group | Organizes groups. See Group Category: Overview. |
Conversion Tracking | Measures user actions, such as website visits or purchases, after message interactions. See Conversion Tracking: Overview and Tracking Category: Create or Edit. |
Content Element | Classifies content elements. See Content Element Category: Overview. |
Sources | Tracks the origin of contacts, for example campaigns, promotions, or sweepstakes. See Sources: Overview and Source: Create. |