Overview
In step 1 of the export wizard, you define the export type, name, and description. The selected type determines which data is available for export and how it is structured.
Only export types for which you have the required permissions are available for selection.
Navigation Path
Go to Data Management > Exports.
Click Create.
Select Simplified Data Export from the Type drop-down.
Settings
Setting | Description |
|---|---|
Type | Defines the export type. The available options depend on your permission settings. |
Name | Defines the name of the export. The name is used to identify the export in the system. Maximum length: 200 characters. |
Description | Defines a description of the export. This field is optional. Maximum length: 2000 characters. |
Available Export Types
The following export types may be available, depending on your permissions:
Recipient Activity: Contains information on recipient activity, including opens, clicks, bounces, and conversions.
Tracking Data for Landing Pages: Contains information about visits to landing pages created in Engage.
Sendout Details for Coupons: Contains information about coupon usage. The export can be limited to specific coupon lists or include all lists.
Aggregated Link Clicks: Contains aggregated information about clicks resulting from a message.
Related Data: Contains data stored in a related data set.
Aggregated Recipient Activity: Contains aggregated information about recipient activity.
Raw Data Export: Contains individually selected profile data (for example, address, gender, preferences), recipient activity (clicks, opens, conversions), and background information.
Simplified Data Export: Contains less data. Only the first instance of each selected event is exported (for example, the first click). In contrast, a Raw Data Export includes every instance of the selected event (for example, all clicks).
Recipient Context: No longer available for new customers (since December 2015). Recipient context data can be exported using a Raw Data Export. Contains information about the geographic and technical environment in which a recipient performed an open or click.