Tracking

This article shows the steps to update your Mapp Intelligence Plugin in Tag Integration. Using Tag Integration, you can update to a new version with only a few clicks. Step 1 Log in to Tag Integration and choose the corresponding container. If yo...

Parameter values that are passed in the pixel request can also be encrypted. Symmetrical encryption methods are used for this purpose. A key is stored in each Mapp account, with the help of which Mapp Intelligence can decrypt the encrypted values. ...

Server-to-server tracking is a very effective method for online shops to get 100% tracking accuracy of orders in Mapp Intelligence. Especially when using external payment providers (PayPal, banks) where the end user leaves your website for payment, ...

User-Agent Client Hints are the new User Agents. Google has decided that the User Agent, which identifies the visitor's browser and device, is no longer sufficient. Instead, Chromium-based browsers will now utilize User-Agent Client Hints. We ...

Goal To track without user-identifiable cookies by default and control cookie settings via UserCentrics. Cookieless tracking allows for better data privacy protection while still being able to collect meaningful data of your website usage. Please n...

Here you will learn how to easily activate Teaser Tracking. The Teaser Tracking Plugin counts the views, clicks, and engagement clicks of the teaser elements. As you can see from the request for teaser 3 in the example code, the view request is no...

This article about the Teaser Tracking plugin shows a simple example of how to pass multiple teaser elements to Teaser Tracking using a basic for-loop. It also illustrates how display:none can be used to send the view request for a teaser that is in...

With the help of your custom track domain, it is possible to do the tracking in a dedicated domain. This allows tracking data to be collected and processed even if your website visitors are using browser extensions to prevent a page from communicati...

Trust is good, control is better - and that is also true for tracking. This article shows, how tracking on the page can be verified. The Google Chrome browser is used in the examples. Other browsers have similar functions, that can be used for the s...

Learn how to use information from the Mapp Intelligence documentation in Tag Manager Tealium. In the Tag Manager Tealium, you can find the Mapp IntelligenceTag. To understand the functionality and the possibilities of the Mapp Intelligence Pixel an...

You have to integrate an opt-out option for Mapp Intelligence tracking on your website. We recommend a double approach for the opt-out with client and server cookies. The client cookie is set by a function call with onclick. The server cookie is ob...

Login to the Suite Open the Developer Tools of your browser (Shift+Ctrl+i for Firefox and Chrome) After selecting a request, go to Network > Response (in Firefox) or Network > All (or XHR) (in Chrome) In the browser go to T...

Media Tracking helps to analyze your visitor's interactions with media files. Each media session offers various insights into user behaviors. These include retrievals, actions such as play, pause, or stop (depending on the integrated medium), play t...

Are you a Google Tag Manager user? Then you know how convenient it is to add or change tags as needed without bothering your colleagues from the IT department. In the Tag Manager Community Gallery you can find a wide range of templates. And we are e...

As a WordPress user you are part of a big community. 36% of all websites are powered by WordPress. To make tracking with Mapp Intelligence more convenient for you, we developed a great WordPress plugin to save you time and make tracking of your Word...

While earlier versions of ITP only aimed for third-party cookies, ITP 2.1 also tackles first-party cookies. Since March 2019, the storage duration for first-party cookies is limited to seven days. With ITP 2.1, all persistent client-side cookies, ...

If you want to measure website content that is loaded via Ajax or similar, you can configure the tracking pixel so that it is sent manually by triggering an event. For example, you can place this functionality directly on an "onclick" event of an el...

Automatic form tracking can easily be used with single page applications (SPA) based on frameworks such as Angular, React or VueJS. Since there is no page reloading in SPAs, but forms are sent using AJAX requests, you have to configure the sending o...