Add Email Content
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Add Email Content
- 2 Minutes to read
- Print
- DarkLight
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Overview
Navigation Path
Create New > Message
Purpose
This window allows you to compose and structure your email content. It offers the following features:
Create or upload the HTML and other components of your email.
Add personalized content for better audience engagement.
Insert Mapp Engage Variables such as read-online links or unsubscribe links.
Organize and assign message/link categories for easier tracking.
Attach files to the message.
Select character encoding and image-handling methods.
Customize email headers.
Configuration
Content Tools
Setting | Description |
|---|---|
Personalization | Customize messages for contacts or target groups by adding personal data (e.g., first names) using placeholders or rules. Mapp Engage ensures no empty message is sent by skipping incomplete messages during sendout. |
Mapp Engage Variables | Insert consistent content across all recipients using variables. Mapp Engage replaces the placeholders during sendout. |
Upload Message | Upload various content types, such as HTML emails, plain text versions, or multi-part MIME emails. |
Link Categories | Assign or check link categories for better message management. |
Hyperlink hint
For email clients to function correctly, hyperlinks should be enclosed in double quotes.
Correct:
<a href="http://www.google.com">Click here</a>Incorrect:
<a href='Click'>http://www.google.com'>Click here</a>
Actions
Setting | Description |
|---|---|
Save as Draft | Save the message as a draft for future editing. |
Preview | Opens the Message Preview window to test and view your email before sending. |
Prepare Sendout | Moves to the final step, allowing you to configure sendout groups and channels and apply segments. |
Input Fields
Content Area
Setting | Description |
|---|---|
Message Name | The internal message name entered in step 1 of the message creation process. It helps identify the message in the system but isn't visible to recipients. |
Tags | Add internal tags to the message for better organization. Separate multiple tags with commas or spaces. |
Email Subject Line | Define the subject line for your email, ensuring it's clear and engaging (50 characters or less is ideal). Personalization can be added to the subject line. |
Email (HTML) | Write or paste HTML code or use a graphical HTML editor to format your message. |
Email (Text) | Create a plain text version for your HTML email. Mapp Engage sends both versions in a multi-part MIME format, allowing recipients to view the most suitable one. |
Advanced Options
Setting | Description |
|---|---|
Attachment | Attach files (e.g., PDFs or images) from your local system or the Mapp Engage content store. Mapp Engage limits file types for security. |
Character Encoding | Choose the character encoding format, such as UTF-8 (ideal for international languages) or ISO 8859-15 for Western European languages. |
Image Handling | Define how images are handled: inline (downloaded in the email), hosted by Mapp Engage, or left unchanged (useful for tracking pixels). |
Message Category | Organize your messages by assigning a category, which can be used for future selection and automation. |
Email Headers | Add additional parameters to modify the email header, which can impact email deliverability and metadata visibility. For example: Sender, Recipient, Creation Date, Subject, Sendout Date. Many email clients hide these details by default. Changes to the email header can affect the deliverability of your emails. For more information, see Change Email Header for One Sendout. |
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