Introduction
Mapp Engage Variables allow you to insert dynamic content into email messages and landing pages. These variables help automate content insertion, saving time and ensuring consistency.
Unlike personalization, which customizes content per user, Mapp Engage Variables display the same content to all recipients or visitors, making them ideal for shared dynamic elements.
Common Use Cases
Add message, group, or system metadata to your messages.
Insert links to Mapp Engage landing pages.
Include system links like:
“View in browser”
“View mobile version”
“Unsubscribe”
“Update profile”
Merge content from external websites into a message or landing page.
Embed conversion tracking variables.
Add coupons or barcodes into emails or landing pages.
Attach individual files (e.g., invoices) to messages.
Components
Mapp Engage Variables use placeholder tags in the format <% ... %>, which are replaced with content at sendout. Some variables work out of the box, while others may require setup.
Categories of Mapp Engage Variables
Category | Description |
|---|---|
Adds internal links like view online, forward message, unsubscribe, etc. | |
Inserts message/domain/system metadata. | |
Adds group-specific data (e.g., name, email, language). | |
Enables tracking for performance evaluation. | |
Generates links to Mapp Engage landing pages. | |
Merges external content or attaches files to messages. | |
Inserts unique coupon codes. | |
Generates barcodes from coupon lists or custom data. | |
Adds social sharing links (e.g., Facebook, Twitter). |
You can also use placeholders to insert various types of data into messages and landing pages. Some placeholders have alternative formats called aliases, which may be accepted as substitutes depending on the variable. For more information, see Additional Placeholders.
See the How-tos for more information.