Mapp Engage Variables

Mapp Engage Variables allow you to insert content into a message or landing page automatically. Mapp Engage Variables are content shortcuts. You drag or drop the variables from a menu to insert more complex content. The variables save you time and ...

Navigation Path​ Create a message or landing page. Click ​Mapp Engage Variables​. ⇒  A menu opens that lists the available Mapp Engage Variables. You can drag and drop a variable directly into your message or landing page. Mapp En...

The Mapp Engage Variables in the ​ Barcode ​ category insert a barcode into your message. Barcodes that are generated from a coupon list or custom attribute are added to a message with a Mapp Engage Variable. A barcode is generated for ea...

Mapp Engage Variables add content from a website into an email or landing page. You must modify these variables before use. This category also includes a variable to send a different attachment to each email recipient. Content Merging (Insert Co...

The Mapp Engage Variables in the  ​Conversion Tracking​  category insert a conversion tracking variable into your message. Conversion tracking​ lets you evaluate message performance by pre-defined goals. You set goals for an email sendout...

The Mapp Engage Variables in the ​ Coupon ​ category insert a coupon into your message. Navigation Path​ Create a message or landing page. Click  ​Mapp Engage Variables ​. From the ​ Category ​ drop-down list, sele...

The Mapp Engage Variables in the ​ Group Attributes ​ category insert data about the sendout group into your message. For example, you can insert the following variables: Group name Email address Language Country Group Navigation ...

The Mapp Engage Variables in the  ​Landing Pages​  category generate and insert a link to a landing page that you created in Mapp Engage. You can use these variables in a message or on a landing page. If you add this variable to a mess...

Use these variables to insert metadata about the message, domain, or Mapp Engage system into your messages. This category also includes variables to mark the mobile content and PC content. Mapp Engage Variables for Message Content​

The Mapp Engage Variables in the ​ Social Networks ​ category insert links that allow your contacts to share your message on a social network. Contacts can share and promote your content on social networks such as Facebook and Twitter. T...

Use the Mapp Engage Variables in the  ​System Links​  category to direct contacts to landing pages related to your Mapp Engage system. These landing pages offer the following functions: Contacts can view an online (web) version of your...

You can use placeholders to insert various types of data into a message or a landing page. For some placeholders, Mapp Engage accepts an alternative format. The alternative format is called an alias. Message-Related Data​ Group Data​ Domain ...

Goal To send a different attachment to each email recipient. The attachments are stored on a server and attached to each email during the sendout process. You do not need to use this variable to send the same attachment to all email recipients. Y...

Goal​ To create a single email message that contains two different versions: one optimized for display on a PC, the other optimized for a mobile device. To view the mobile version, the contact clicks a link at the top of the email. Background Info...

Goal To add a link to an email that allows contacts to view an online (web) version of your email. Background Information​ The ​ Read Online Link ​ is a Mapp Engage Variable that you can drag and drop into your email. Mapp Engage create...

Goal​ To integrate content from an RSS feed into an email message automatically. Prerequisite​ You know the address of the RSS feed you would like to insert into the message. For example, you have the following address of the RSS feed for your b...

Goal​ To add a link to an email message that allows your contacts to forward the message. The link enables Mapp Engage to track the number of contacts who forward the message to other addresses. This information is available in the message statist...

Goal To modify a message that is forwarded with the forwarding function. Background Information The ability to forward a message can be integrated directly into the message with a link. This link takes the recipient to a page in Mapp Engage where...

Goal​ To hide a link in an email that you do not want to be visible in the online version of the message. Background Information​ Mapp Engage offers several variables that allow your contacts to read a message in a web browser: ​Read Message ...

The recipients of your newsletters use different end devices and email clients to read your messages. The use of different devices and email clients creates problems for designing messages and for individualizing messages for the various recipients...